Syllabus for Marketing Principles and Problems | MKTG 311 | Lecture notes Principles of Marketing

MKT 311- Fall 2014 (7-16-14)

Dr. Glassman

Marketing Principles & Problems; Dr. M. Glassman, Professor of Marketing; 2146 Constant Hall;

757-683-3561, E-mail: [email protected].

Course Description: The design, distribution, pricing and promotion of goods, services, people, places

and causes. This course examines national, international and electronic markets and includes an intro

to legal and ethical constraints.

General Course Objectives: To help you: 1) understand marketing's role as one of the functional

areas of business, 2) understand marketing's focus on customer satisfaction and how that leads to

profits, 3) understand the marketing mix and how it is used by marketers to increase customer

satisfaction, 4) understand the "other variables" that affect marketing decisions, 5) understand the

strategies that marketers use to achieve their goals, 6) understand the role of ethics in making price,

product, promotion and place decisions, and 7) enjoy marketing and learn a lot!! (Really, it is fun.

Marketing is like playing Monopoly, except that when you go bankrupt, it’s for real!)

Text: There is no official text. However, I strongly recommend that you buy any marketing principles

text published in the last four years (they are all virtually identical) and read the chapter corresponding

to the module before listening to the module. By reading the material, you will have the necessary

background to get the most out of the lecture.

Suggested texts (go by price)

Kotler and Armstrong: Principles of Marketing (They have others with similar titles that aren’t as

good)

Kerin, Hartley, and Rudelis: Marketing (They have others with similar titles that aren’t as good)

Communication: Check your e-mail and Blackboard daily since you are responsible for e-mails and

postings. I will respond to e-mails within 48 hours, excluding weekends and holidays.

Since you are expected to read the syllabus/BB/emails and check it for answers to questions about the

course, I respond to those questions with “please see syllabus.” This means that the answer is in the

syllabus, BB, or an email I sent to you.

Always put Mkt 311 and the purpose of the email in the subject line (don’t use an old subject) and use

your ODU account or the email may not be read promptly or be deleted as “junk.”

Cheating: Cheating will be reported to the Office of Judicial Affairs.

Exams: There are five exams and your grade is based on the best four. Missing two or more exams

will result in an F in the course.

Each exam covers about five modules and has about 40 randomly chosen multiple choice questions

with a time limit approximately equal to the number of questions. They will be given on-line on the

dates specified below. You must start the exam during the specified window which will be posted

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MKT 311- Fall 2014 (7-16-14) Dr. Glassman Marketing Principles & Problems; Dr. M. Glassman, Professor of Marketing; 2146 Constant Hall; 757-683-3561, E-mail: [email protected]. Course Description : The design, distribution, pricing and promotion of goods, services, people, places and causes. This course examines national, international and electronic markets and includes an intro to legal and ethical constraints. General Course Objectives : To help you: 1) understand marketing's role as one of the functional areas of business, 2) understand marketing's focus on customer satisfaction and how that leads to profits, 3) understand the marketing mix and how it is used by marketers to increase customer satisfaction, 4) understand the "other variables" that affect marketing decisions, 5) understand the strategies that marketers use to achieve their goals, 6) understand the role of ethics in making price, product, promotion and place decisions, and 7) enjoy marketing and learn a lot!! (Really, it is fun. Marketing is like playing Monopoly, except that when you go bankrupt, it’s for real!) Text : There is no official text. However, I strongly recommend that you buy any marketing principles text published in the last four years (they are all virtually identical) and read the chapter corresponding to the module before listening to the module. By reading the material, you will have the necessary background to get the most out of the lecture. Suggested texts (go by price) Kotler and Armstrong: Principles of Marketing (They have others with similar titles that aren’t as good) Kerin, Hartley, and Rudelis: Marketing (They have others with similar titles that aren’t as good) Communication: Check your e-mail and Blackboard daily since you are responsible for e-mails and postings. I will respond to e-mails within 48 hours, excluding weekends and holidays. Since you are expected to read the syllabus/BB/emails and check it for answers to questions about the course, I respond to those questions with “please see syllabus.” This means that the answer is in the syllabus, BB, or an email I sent to you. Always put Mkt 311 and the purpose of the email in the subject line (don’t use an old subject) and use your ODU account or the email may not be read promptly or be deleted as “junk.” Cheating : Cheating will be reported to the Office of Judicial Affairs. Exams : There are five exams and your grade is based on the best four. Missing two or more exams will result in an F in the course. Each exam covers about five modules and has about 40 randomly chosen multiple choice questions with a time limit approximately equal to the number of questions. They will be given on-line on the dates specified below. You must start the exam during the specified window which will be posted

under “Syllabus” in BB. (Note: all times are Eastern.) PROCTOR U: Exams will be given through PU where someone proctors the exam remotely. You will need a camera and a quiet place to take the exam, i.e., no interruptions from others, ringing phones, etc. Additional information is posted under “Syllabus.” Exams will not be given early or late - - under any circumstance, i.e., health, family, work, etc Computer problems are your responsibility and will be treated as “my car didn’t start” which means you have to take the fifth exam. Current Events Assignment To help you see how the text relates to the world, I require 20 brief assignments where you can apply what you've read to current events. This assignment is worth up to 20 points, depending upon the number and quality of your write-ups. The assignments must be based on articles that have appeared in the Wall Street Journal (and only the WSJ) since the beginning of this term. You should work on them throughout the semester, but to give you the most flexibility, I will accept all 20 assignments after the third exam (see schedule). All materials are to be submitted via “Assignments” any time after the end of the third exam and prior to the start of the fourth exam) and no late work will be accepted. Assignments submitted by regular email will receive a zero. It is to your benefit to read the WSJ regularly. To encourage you to do so, if you subscribe to and provide a “paid” receipt, only 15 are required. The reason is that since paper comes every daya, you will hopefully spend at least a few minutes every day reading articles of interest and learn more. Your paid receipt counts for the first five articles. To subscribe, go to wsj.com/student offer. The zip for ODU is 235. Click on me as the referring professor. Do NOT send the receipt, but include it with your submission as indicated below. This work must be typed, double spaced, and well-written (writing counts). Each article should be on a separate page, approximately ½ to 3/4 page in length. Put a page break between each assignment. Therefore, if you subscribe to the WSJ and I look at the number of pages submitted, it will be 16 (the proof of payment (a screen-shot/PDF of the receipt pasted into your file as the first page) and 15 assignments). If you do not subscribe, the number of pages will be 20. No page breaks means no credit. An article or topic/concept may be used only once. Do not include the article; just reference it as indicated below. To get full credit, follow the instructions and the format described below: Last name, first name Course CRN number Assignment Number (1-20) "Why Businesses Fail" WSJ, October 21, 2014, pg A-11 (Or URL) a (^) This is old guy talk... the paper coming every day.

Listen to what I’m saying rather than writing obsessively. That way you can figure out what is and isn’t important.
After /listening to the narrated powerpoints, review your notes to make sure they make sense and highlight things I emphasized.
Start studying your notes early. Spend time reflecting on what I emphasized. Use note cards. Put the term on one side and the explanation on the other. (There’s a lot on-line about how to study for and take a test if you need help.)
If you’ve done 1 through 5, the test is easy. Take all questions at face value and select the best answer. The best (and correct) answer is the one that should be in your notes based on lecture/powerpoints. If the correct answer doesn’t pop-out, you should be able to narrow it down to two choices and avoid the “this sounds correct, but since I haven’t studied, I have no idea what the answer really is” choices. You will be able to say, “I don’t remember that term, so even though it sounds good, it is wrong.” There are no “think through” questions. The correct answer was provided in the powerpoints/lecture Technology Students are responsible for technology. Broken computers, etc. are like a car not starting. IT IS IMPEREATIVE THAT YOU READ AND FOLLOW THE INSTRUCTIONS FOR ON-LINE TEST TAKING OR YOU WILL NOT BE ABLE TO TAKE THE TEST. If assignments/tests are not received, it is the student’s responsibility to PROVE that it was submitted on a timely basis. For technical questions regarding Blackboard and computer related issues, please call the Help Center. Contact the Help Desk if you experience technical problems.  Email: [email protected]  Local Telephone: 757.683.  Toll Free Telephone: 877.348. Student Help Resources: Study Guides & Strategies: http://www.studygs.net

Module Title 1 What is Marketing? 2 The Marketing Environment 3 Company and Marketing Strategy 4 Legal, Ethical & Societal Issues 5 Managing Marketing Information TEST 1 (Modules 1-5) Sept 18-12:01 am (Eastern) to Sept. 19- 11:59 pm 6 Consumer Markets & Consumer Buyer Behavior 7 Business Markets & Business Buyer Behavior 8 Global Marketplace 9 Segmentation & Sales Forecasting 10 Products, Services & Brands TEST 2 (Modules 6-10) Oct. 9- 12:01 am (Eastern) to Oct. 10-11:59 pm 11 New Product Development & Product Life Cycle 12 Pricing: Understanding & Capturing Customer Value 13 Pricing Strategies 14 Distribution TEST 3 (Modules 11-14) Oct. 30-12:01 am (Current event assignment may be submitted via ASSIGNMENTS link on or after this date and time) Oct. 31- 11:59 pm 15 Integrated Marketing Communications Strategy 16 Advertising and PR 17 Personal Selling and Sales Promotion 18 Creating Competitive Advantage & Marketing Plan 19 In a Nutshell - Exam 4 (Modules 15-19) Current event assignment due prior to beginning of the exam.. No late work is accepted Nov. 24-12:01 am to Nov 25-11:59 pm Exam 5(Modules 19 and 20) Dec 4- 12:01 am to Dec 5-11:59 pm

Syllabus for Marketing Principles and Problems | MKTG 311, Lecture notes of Principles of Marketing

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