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UNIVERSITY GRANTS COMMISSION NET BUREAU ‘Code No. 17 Subject : MANAGEMENT (including Business Admn. Met. /Marketing/ Marketing. Mgt. /Industrial Relations and Personnel Mgt., etc.) SYLLABUS AND. SAMPLE QUESTIONS Note ; There will’ be two question.papers, Paper—Il and Paper—IH {Part-A & B), Paper—Il will cover 50 Objective. Type Questions {Multiple choice, Matching type, True/False, Assertion-Reasoning type) carrying 100 marks. Paper—lIlI will have two Parts—-A.and B; Paper-IIl (A). will have 10 short essay type questions (300 words) carrying 16 marks each. In it there will be one question with internal choice from each unit (ie, 16 question from ‘10 units; Total marks will be 160). Paper-Ill (8). will be compulsory and there will-be.one: question from each of the Electives. The candidate will attempt only one question (one.elective only in 800 words) carrying 40 marks. Total marks of Paper—Ill will be 200. PAPER-II & PAPER-III (A) [CORE GROUP] Unit—I 17 Managerial Economies-Demand Analysis Production Function Cost-output relations Market ‘structures Pricing theories Advertising Macro-economics National. Income concepts infrastructure—Mariagement and Policy Business Environment Capital Budgeting 1 P.T.O. 
