Syndicated Panel Data (basic) EXAM fully
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for accuracy) (Questions + Answers)
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Syndicated Panel Data - Submitted by a large panel of households across the U.S.A who
record the purchases they have made for their household. Integrates 3 types of information:
demographic data, purchase information, and causal data
Demographic Data - Age, Marital Status, Income Level, Head of Household Occupation,
Head of Household Education, Household Size, Presence/Age of Children, Smoker/Non-Smoker,
etc.
Purchase Information - Number of Buyers? Number of Purchases? How often do they
Shop? Money Spent per Trip? Number of Trips? Trier? Repeater? Core or Occasional Buyer?
Heavy/Medium/Light Spender? Cross-Purchasing?
Causal Data - Price, Price Reductions, Features and Display, Manufacturer Coupons
Household Penetration - The number of households purchasing an item. Are there more
or fewer households purchasing compared to the last period analyzed? Are households
purchasing more or fewer SKU's within a given product line?
Buying Rate - Average volume purchased by the item buyers during the time period. How
much does the average household buy over time? Has this changed for your category or brand
changed?
