Module II Targeted Audience
a. Describe the targeted audience,
including the size and significant
characteristics of the audience that
may affect program delivery and
impact.
b. Include where you got the data!
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Targeted Audience - Program Development and Evaluation - Lecture Slides, Slides of Performance Evaluation
This lecture is for Program Development and Evaluation course. Key points of the lecture are: Targeted Audience, Size and Significant, Characteristics, Situation Statement, Unit of Analysis, Target Audience, Potential Clientele Table, Potential Recipients, Headings, American Indian
Typology: Slides
2011/2012
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Module II Targeted Audience
a. Describe the targeted audience, including the size and significant characteristics of the audience that may affect program delivery and impact.
b. Include where you got the data!
Module II Targeted Audience
c. How does this section link to the situation statement?
d. What is the “unit of analysis” of the data, should it be the same as the target audience?
Module II Targeted Audience Potential Clientele Table b. The headings for the racial-ethnic groups are:
i. White = White, non-Hispanic ii. Black = Black, non-Hispanic iii. AI/ALA= American Indian or Alaskan Indian (also called Native American) iv. Hispanic = Hispanic v. Asian/PI = Asian or Pacific Islander docsity.com
Potential Clientele Table
Example: Audience^ Total White Black Hispanic Asian/PI AI/ALA Female Male
Audience^ Potential 1,500 1260 225 10 5 825 675 % 100 84 15 1 0 0 45 55
Reaching Minority Audiences
- Incorporate Diverse Group Into Target Clientele
- Adapt Existing Programs With the Diverse Group
- Create New Programs With the Diverse Group
Identifying a Target Audience
Why not design programs for anyone
and everyone?
Educational programs can be made
more effective when designed for a
specific audience
Key Questions for Target Audiences:
- Who are the people affected by the problem or issue?
- What are the specific characteristics of the audience that impact how to plan and deliver programs?
- What skills or strengths does this audience have that could be enhanced to address these needs?
- What social, cultural, economic, or environmental changes should occur? Are these changes possible and realistic?
- What timing and access factors are important to consider? docsity.com