Telecom Management: Cable Television Systems - Revenues, MSOs, Competitors, and Content, Lecture notes of Media Management

An overview of cable television systems, including how they deliver content and services over wire using coaxial cable and fiber optic, the required franchise agreements, revenue streams, multiple system operators (msos), cable system content, and competitors in the telecommunications industry. It also discusses the concepts of vertical and horizontal integration.

Typology: Lecture notes

2011/2012

Uploaded on 10/22/2012

abarua
abarua 🇺🇸

5

(2)

15 documents

1 / 3

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
Telecom Management
Cable Television Systems
Deliver content and services over wire
Coaxial cable, fiber optic
No FCC license , but FCC regulations
“Franchise” agreement required from a local or state government where system operating
Franchise fees (usually 5%)
Public, education, Government (PEG) channels
Local control more limited with state and federal laws.
Revenue streams: (How they make money)
Subscription fees
Video
Broadband
Telephone
(Bundling triple play)
Advertising
Local commercial inserted into cable network programs (some local origination
programs )
Smaller niche audiences sold compared to broadcast
More like selling local radio.
Multiple System Operators (MSOs)
MSO is a corporation that owns many local cable systems
Mom and Pop days of ownership mostly over.
5 MSOs serve 90% of subscribers.
Systems linked together into clusters.
pf3

Partial preview of the text

Download Telecom Management: Cable Television Systems - Revenues, MSOs, Competitors, and Content and more Lecture notes Media Management in PDF only on Docsity!

Telecom Management

Cable Television Systems

  • (^) Deliver content and services over wire
    • Coaxial cable, fiber optic
  • No FCC license , but FCC regulations
  • “Franchise” agreement required from a local or state government where system operating
    • Franchise fees (usually 5%)
    • Public, education, Government (PEG) channels
  • Local control more limited with state and federal laws.

Revenue streams: (How they make money)

  • Subscription fees
    • Video
    • (^) Broadband
    • Telephone (Bundling triple play)
  • Advertising
    • Local commercial inserted into cable network programs (some local origination programs )
    • Smaller niche audiences sold compared to broadcast
    • More like selling local radio.

Multiple System Operators (MSOs)

  • MSO is a corporation that owns many local cable systems
    • Mom and Pop days of ownership mostly over.
  • 5 MSOs serve 90% of subscribers.
  • Systems linked together into clusters.

-Fewer head ends more hubs Buy in bulk to get discount. When they go to big networks they get cheaper deals because they have a big customer base.

  • Economies of scale.

Cable system content

  • Basic tier
    • Broadcast stations
    • (^) PEG channels
  • Intermediate Tiers (expanded basic)
    • Cable-ad supported networks
  • Pay cable – no ads , extra monthly fee
    • Fees usually split 50/50 between programmers and cable operators.
  • Pay-per-view /On Demand
    • Fee paid for each program
    • Movies, Boxing , Games,
  • Specialized content tiers
    • Specialized programming content packaged together Sports , Movies, Cartoons, Music, Learning… Cable Competitors
  • Direct –To –Home satellite (Direct Broadcast Satellite) -No wires -Video Only
  • Limited two way communication
  • Telephone Companies