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The Evolution and Funding of Public Broadcasting in the US: Radio and Television, Lecture notes of Media Management

Indiana University Bloomington (IU)Media Management

An overview of the history of public broadcasting in the us, focusing on the development of non-commercial radio and television. It covers the failure of early educational radio stations, the role of the carnegie commission, the public broadcasting act of 1967, and the funding sources for public radio and television.

Typology: Lecture notes

2011/2012

Uploaded on 10/26/2012

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Telelcom Management
Public broadcasting
•Early noncommercial radio failed
-educational stations sold to commercial owners
•FCC later reserved FM frequencies and television channels for non-commercial stations.
Carnegie Commission on Educational Television
•Public TV should be more than formal education.
•Study on non-commercial ‘public’ television
•They proposed a national corporation for public television.
Public Broadcasting Act of 1967
•Congress created the Corporation for Public Broadcasting (CPB)
•Grant contracts for program production
•Set up network interconnection.
•Encourage creation of new public stations
•Conduct research and training for public relations.
Google CPB.com
Public Boradcasting Service
•Distribute programs to public television stations
•Do not produce their own programs.
•Focus on educating the public about opera and cultural forms of fine arts that is not found
on cable TV.
National Public radio
•Distribute programs to public radio stations
pf3

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Download The Evolution and Funding of Public Broadcasting in the US: Radio and Television and more Lecture notes Media Management in PDF only on Docsity!

Telelcom Management Public broadcasting

  • Early noncommercial radio failed -educational stations sold to commercial owners
  • (^) FCC later reserved FM frequencies and television channels for non-commercial stations.

Carnegie Commission on Educational Television

  • Public TV should be more than formal education.
  • (^) Study on non-commercial ‘public’ television
  • They proposed a national corporation for public television.

Public Broadcasting Act of 1967

  • (^) Congress created the Corporation for Public Broadcasting (CPB)
    • Grant contracts for program production
    • Set up network interconnection.
    • Encourage creation of new public stations
    • Conduct research and training for public relations.

Google CPB.com

Public Boradcasting Service

  • Distribute programs to public television stations
  • (^) Do not produce their own programs.
  • Focus on educating the public about opera and cultural forms of fine arts that is not found on cable TV.

National Public radio

  • Distribute programs to public radio stations
  • Do not their own programs
    • News and public affairs
    • Classical and jazz music

How do they pay for this?

  • Private donations
  • Sponsorships People who contribute (companies) are called underwriters and they have honorable mentions in NPR but not advertising of their product. The method is called institutional advertising which is done to build the image of their company.
  • Annual fund drives Fundraising from the audience.
  • Developed enhanced underwriting -have ads before programs and not in breaks.
    • Mention a product , can put up a telephone number, slogan, website. Greater incentive for corporation to promote their company and sponser. Funding
  • (^) In the 1960s , 50% of funding came from the federal government.
  • Now around 15%
  • Main funding source -Subscribers 28% -Business 16% -CPB 15% -State Government -Foundations