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TYBMS-Semester VI
Retail Management
1 Retailing means sale of goods or commodities in __________ quantities directly to consumers. Answer 3 Micro Bulk Small Wholesale 2 For _____ retailers a store's physical layout is an important in creating a retail experience Answer 1 Store Based Non-store based Public based Private Based 3 Big Bazaar has used 15th August & _________ as days for giant sale. Answer 2 1st May 26th January 2nd November 1st January 4 _________ sector refers to the traditional formats of low-cost retailing. Answer 2 Organized Unorganized Service Aviation 5 With several retailers in the market, customer _________ become the need for the day. Answer 4 Queries Behaviour Image Retention 6 If a retailer is using more than one channel it is known as _________ retailing. Answer 2 Service Multi-channel Brand product 7 ______ store have narrow product line with deep variety. Answer 3 Retail Supermarket Speciality Non store 8 ___ is a format in which products or services are stored in a machine & dispensed to customer. Answer 4 Kiosks Catalogue Internet Vending Machine
9 Voice communication can be __________ where everybody can hear the same thing. Answer 2 Multicast Broadcast Unicast Muted 10 _______ is shopping through internet. Answer 1 E-tailing Retailing Malls store 11 _____ provides an estimate of future demand and the basis for planning. Answer 3 Purchasing Demand Forecasting Product 12 __________ is a proven technology for automated data collection needs of the business. Answer 2 Electronic Surveillance Bar coding Research Survey 13 An individual who purchases & runs a franchise is called ______. Answer 2 Franchisor Franchisee Investor client 14 The term customer came from the term ____ , meaning habit or tradition. Answer 1 Custom Consumer Consume Habitat 15 _________ is a systematic design, collection, analysis & reporting of data Answer 3 Forecasting Investment Marketing Research Advertising 16 _______provides a clear sense of direction to the organisation. answer mission statement brand equity penetration strategy vision statement 17 CRM is a comprehensive approach for creating maintaining and expanding customer ___________. Answer 2 Behaviour Relationship Service Demand 18 Customer _____ means that customers are committed to shopping at retailer's locations. Answer 1 Loyalty Liking Approach Dislike
29 In Young and Rubicam Brand Asset Valuator Model ___ measures the breadth of a brands appeal. Answer 4 Differentiation Esteem Knowledge Relevance 30 In private labeling retailers will sell products under their ________ brand name. Answer 3 Sector Others Own Celebrities 31 In ____ pricing strategy the retailer sets high price and then lowers the price over time Answer 1 Skimming Odd even Reference Mark-up 32 ___ pricing is a strategy where price of the product is decided as per different segments in the market. Answer 2 Promotional Segmented Psychological Geographical
33 ____is agreement prices. between retailers that are direct comparison with one another to have same Answer 3 Predatory pricing Vertical Price fixing Horizontal Price Fixing Discount pricing 34 Brand Stature =______ + Knowledge Answer 2 Knowledge Esteem Strength Differentiation
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__ is reduction from the original retail price of an offering to meet the lower price to another retailer. Answer 4 Psychological Variable Discount Markdown
36 Private labeling is applicable to ____ categories. Answer 1 All of these Dairy items Cosmetics Beverages Answer 1
37 ___design refers to aesthetic presentation of merchandise to come in and purchase products. Store Market Company shelf 38 Store Exteriors includes ______. Answer 3 Government Customers Walls & Signs Whether 39 The store interior is divided mostly into two sections: _____ area and the sales support area. Answer 1 Selling Smoking Exhibition buying 40 Store's ______ are designed to expose customers to the most products in possible given floor space. Answer 2 Diagram Layout Map Classification 41 ____ layout has a single main walkway runs from the front to the back of the store Answer 4 Free flow Grid Loop Spine 42 _______ signs direct customers to different departments within a store. Answer 1 Location Promotional Informational Institutional 43 ______ is the presentation of products in order to sell them. Answer 3 Hide Visual Display Promotion 44 ______ is not a job prospects in retail sector. Answer 4 Customer Sales Associate Retail manager Store Manager doctor 45 A _____ displays exhibits heavier, bulkier items than racks hold. Answer 3 Open Closed Case Ensemble 46 High margin items should be placed in _______ traffic areas. Answer 1 High Low Moderate lateral
