Burger King Advertisement
a. why you think the ad is unethical;
In the year 2009, Burger King launched an ad for their newest b urger called "Super Seven Incher. At the
time, a Burger King manager declined to disclose the name of the advertising agency that produced the
controversial advertisement, but stated that it was a local agency in Singapore where it was advertised
for a short time..
It is unethical because of their sexual connotations with relation to oral sex, this commercial has been
labeled as highly controversial. For example, with girl eye-catching bright red lips wide open, it shows a
young, blonde female ready to take a bite out of the "seven incher" sub and the meanings are anything
but subtle. Another thing to consider is the slogan "It'll blow your mind away," written in big, bold, white
letters, specifically the word "blow," referring to the common slang term for the referenced act, as well
as the words in the top right corner, "It just tastes better." This mixture of words and pictures suggests
that the same amount of gratification one would derive from consuming the burger as they would from
receiving the sexual act to which they refer.
