Unit 14: Business Intelligence asm1, Assignments of Computer Vision

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Higher Nationals in Computing

Unit 14: BUSINESS INTELLIGENCE

ASSIGNMENT 1

Assessor name: NGUYEN NGOC TU

Learner’s name: LE DONG KHOA

ID: GCS

Class: GCS0904A

Subject code: 1641

ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing Unit number and title Unit 14: Business Intelligence Submission date Date Received 1st submission Re-submission Date Date Received 2nd submission Student Name LE DONG KHOA Student ID GCS Class GCS0904A Assessor name LE DONG KHOA Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. Student’s signature Grading grid P1 P2 M1 M2 D1 D

Assessment Brief

Student Name/ID Number Le Dong Khoa/GCS Unit Number and Title 14: Business Intelligence Academic Year 2019- Unit Tutor Nguyen Ngoc Tu Assignment Number & Title Assignment 1 : Discover business process and BI technologies Issue Date Submission Date IV Name & Date Submission Format The submission is in the form of a Microsoft® PowerPoint® style presentation to be presented to your colleagues. The presentation can include links to performance data with additional speaker notes and a bibliography using the Harvard referencing system. The presentation slides for the findings should be submitted with speaker notes as one copy. You are required to make effective use of headings, bullet points and subsections, as appropriate. Your research should be referenced using the Harvard referencing system. The recommended word limit is 500 words, including speaker notes, although you will not be penalised for exceeding the total word limit. Unit Learning Outcomes LO1 Discuss business processes and the mechanisms used to support business decision- making. LO2 Compare the tools and technologies associated with business intelligence

functionality Assignment Brief Your company is currently working in [Assumed Domain] for 2 years. For a new, young company, the competition in the market is very high. Therefore, the Board of Director has decided to apply Business Intelligence to improve the company business process by making better decisions. The Board of Directors assigns a small group including you in Research & Development Department to study business intelligence to apply for the company in the coming years. You need to research about business processes and decision support processes in the company and identify the types of data (unstructured, semi-structured or structured) generated by these processes with examples. You also need to research about current software used in the business process or decision support process and evaluate these usages (benefits and drawbacks). Next you need to understand the types of support for decision-making at different levels (operational, tactical and strategic) within the company and study which business intelligence features can help on that types of support. Study the information systems or technologies (of BI) can be used in this case, compare and contrast them to conclude which should be used. Your group needs to present the research results to the board in a presentation of 30 minutes.

Table of Content

• P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’.
  • 1. Business Process
  • 2. Examine of bussiness process
  • 3. Supporting Process
• within an organisation. P2 Compare the types of support available for business decision-making at varying levels
  • 1. Compare evels of decision making
    • 1.1 Operational Level
    • 1.2 Tactical Level
    • 1.3 Strategic
• Reference ................................................................................................................................

1 P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’.

1. Business Process

A business process is an action or combination of operations that helps a company achieve a specified goal. Business processes should have clear objectives, be as explicit as feasible, and provide consistent results. Business process management (BPM) is a systematic method to optimizing processes that assists firms in meeting their business objectives. If a corporation is unable to undertake some business operations internally owing to cost or resource restrictions, it may turn to business process outsourcing. Many businesses outsource certain business operations, such as payroll, human resources (HR), or accounting, to third-party service providers. Steps of creating an effective Business Process Figure 1 : Business Process A. Define your objective Business processes, like any other, need you to be clear about the objectives you intend to achieve. This will assist you in establishing the foundation of your process and providing it with an appropriate direction. Attach some quantitative measurements to your goal so you can track the results after execution.

3 The two most important parties in this process are shippers and customers. While the consumers choose and pay for the goods, the shippers are in charge of getting the product from the restaurant and delivering it to the customers. The graphics that will be discussed later will provide you greater insight into how these two players operate. 2.1 Customers process Figure 2 : Customer process There are 7 steps in the customer process: Step 1: To utilize the service, the consumer must first open the appropriate application. Step 2: Add Product to Cart The buyer may explore all of the offered items and add the ones they want to their cart for subsequent purchase using the application. The client may always return and add additional goods because one cart can contain many items.

4 Step 3: Open cart: Once the consumer has made all of their product selections, they may open the cart and begin the checkout process. The list of selected items and the final price are now displayed in the cart. Step 4: To begin the purchasing procedure, click "Purchase": The customer can click the "buy" button to proceed with payment after verifying the list and total. Step 5: Select a payment method The application will provide a variety of payment options. Credit card information, an affiliated payment method (Momo, ZaloPay, etc.), or cash can all be used to pay for it. Step 6: Enter the payment details: The consumer enters their card information or signs in to the payment channel at this phase. If the client pays in cash, this step can be bypassed. Step 7: Verify your payment: The consumer will see the bill details on the application. By clicking the "confirm" button, the user will bring the procedure to a finish.

6 Step 3: The shipper must park the motorcycle and line up according to the staff's instructions. There are two kind of restaurants:

• Partner restaurant: Shipper just need to provide the bill’s code
• Non-partner restaurant: Shipper order food by traditional way with bill’s detail The shipper needs to pay the amount shown on the "Payment" tab. The next step is to capture the bill. Step 4: After receiving the product from the restaurant, the shipper swift the “Success” bar to finish the “Take order” process and move on to “Food delivery” process. “Food delivery” process Step 1: The shipper needs to ensure that they received the food, so they can swift “Start delivery” bar afterward. If the shipper does not know the way to the customer's address. There is a navigate button that shows the way to go. Step 2: After receiving food, the shipper needs to take a picture of food (before delivery). Step 3: When the shipper has completed the delivery procedure, contact the customer and inform them that the order is ready for pickup. Step 4: Deliver the product to the customer then swift the “Done” bar to end the process.

7 2.3 Activity diagram Figure 4 : Activity diagram Customers open the app, go through the options, and choose the foods they wish to buy. The chosen foods are then added to the shopping cart so that customers can purchase them. Throughout the purchase process, they can choose their payment method. The application will go back to the earlier stage if the customers decide not to make a purchase. Following a purchase, the program will find the closest shipper and notify them of a new order. If just one shipper receives the order, he must contact the customer to confirm the specifics of the purchase. If the customers reject it, the order will be canceled. If not, the shipper must go

9 Figure 5 : Supporting process There are two possibilities for shippers who want to decline the order. The first option is to deny the application's order; the second is to contact the headquarters directly and offer evidence. The management will assess whether or not the evidence is authentic. They will reimburse the money if the proof is genuine. The rules are straightforward:

• The products have not been used.
• Provide the product id and bill.
• A snapshot of the customer call before to purchase.

10 P2 Compare the types of support available for business decision- making at varying levels within an organisation.

1. Compare levels of decision making

Managers at all levels must make choices on behalf of their organizations. The extent of the options made distinguishes decisions at different levels. Long-term choices impacting the organization as a whole are made by top management, while day-to-day operations are made by bottom management. All choices are related to larger management duties, either directly or indirectly: planning, organizing, leading, staffing, and controlling. Different levels of management devote more attention to particular functions than others. Making decisions is an essential part of planning. Decision making may also be divided into three types based on the level at which it occurs. Figure 6 : 3 levels of decision making Launched in 2019, Baemin company immediately gave sympathy to users with beautiful, friendly and modern images, understanding customer psychology. According to Wikipedia, Baemin was built and developed by Woowa Brothers - the leading Korean food delivery service provider Baedal Minjok. Woowa Brothers acquired Vietnammm from the end of February and officially changed the whole system to Baemin. It will be the best company for this case study.

Long Term Decision

Medium Term Decision

Day to day operation

12

- Baemin Examine: The influencer marketing is another great marketing method used by Baemin to garner public opinion. Businesses can easily advertise their products to a large number of customers, increase brand awareness, and gain customer trust when they use Influencer Marketing effectively. One method of marketing through social networks is influencer marketing.Influencer marketing uses influencers on major social networking sites like Facebook, YouTube, and Instagram to advertise business products and services and influence consumers' purchasing decisions. 1.3 Strategic Strategic planning falls under the purview of the C-suite, which consists of presidents, chief operating officers, and chief financial officers.This entails establishing policies that will have an effect on the organization for at least the next five years and making long-term, big- picture decisions.Some examples are:  Introducing brand-new goods.  Achieving market dominance.  Expanding your market share.  Diversifying sources of revenue.  Expanding abroad.  Enhancing customer contentment  Reducing wasteful spending.  Promoting the company's image as an ethical enterprise. A company's success or failure is directly correlated to the strategic decisions it makes regarding its expansion and development.Senior leaders will use a lot of financial modeling and situational analysis to assess the risk based on predictions about future trading conditions because these decisions carry some risk. - Baemin Examine: Growth or profitability? or both? Baemin needs to decide where they want to be on the growth to profitability dial now and in a couple of years. Their shipper can not make these decision so do the tactical manager level. They need to annouce to higher manager. There are many of competition companies such as Grab, Goject,… They will get more money if they reduce the income of shipper but they will lose their shipper. Then, to get more

13 growth and profitability, they decide keep their shipper income but push growth by give costumer voucher to get as much as customer as posible. By there, they will get a large loyal costumer, when costumers used their services, if the customer like it they will make an behaviour of just using Baemin. In their, after few months, Baemin will increase price steps by steps but also provide some same vouchers (small amount) a few weeks or a month to sastify costumers.