User Experience Design Thinking and Perspective, Lecture notes of Graphic Design

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DEFINE DESIGN THINKING , IDEATION AND SKETCHING. EXPLAIN 3 DESIGN PERSPECTIVES WHICH ARE USED TO VIEW DESIGN. Presentation By: ROHAN BARGAL [2017450001]

DESIGN THINKING

EMPATHIZE

“Work to fully understand the experience of the user for whom you are designing. Do this through observation, interaction, and immersing yourself in their experiences.”

DEFINE

• (^) “Process and synthesize the findings from your empathy work in order to form a user point of view that you will address with your design.”

DEFINE

Persona POV(Point of View)

IDEATE

BRAINSTORMING GAMESTORMING

PROTOTYPE

• (^) “Transform your ideas into a physical form so that you can experience and interact with them and, in the process, learn and develop more empathy. ”

TEST

• (^) “Try out products and use observations and feedback to refine prototypes, learn more about the user, and refine your original point of view. ”

IDEATION

• (^) Ideation is an active, creative, exploratory, highly iterative, fast-moving collaborative group process for forming ideas for design. With a focus on brainstorming, ideation is applied design thinking.

IDEATION

IDEATION

SKETCHING

DESIGN PERSPECTIVES

• We describe three design perspectives as filters through which we view design and design representations to guide thinking, scoping, discussing, and doing design. They are easy to understand and do not require much explanation. The 3 design perspectives are:
• Ecological Perspective
• (^) Interaction Perspective
• (^) Emotional Perspective