Using Brand Logo Efficiently on Website
Subject: Marketing Paper 1
There should be a consistent look and feel to every page of your website. you'd like
your visitors to know they haven't left your site once they attend another page.
Icons for going back or to subsequent page, for printing the page or even the icons
that line your menu should all follow the same theme as your site as a neighbourhood of your
marketing effort. Every aspect of your website should be about your brand. Standing out from
the rest isn't nearly as important as having others recognize your site. If a visitor travels to
other pages which they appear different, they'll believe they accidentally left your site then
leave it all directly.
A simple concept for internet market branding is your logo as an icon. you'll then use
this as buttons and every time a private possesses to click, your logo makes an imprint.
Obviously, it'll need to be much smaller than the foremost logo on your page or other areas to
be used as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will
continue your branding throughout your pages and offer a benefit to your internet marketing
effort.
Additionally, with this level of branding throughout your site there will be little
question in your visitor's mind where they're. You’ll even make it so a visitor bookmarking
your site will see the icon in his or her favourites, further imprinting the image. Remember,
returning visitors often buy quite first time visitors and keeping your image in their minds
will aid your internet marketing efforts
With slightly of creativity, you'll make it so prospective customers automatically
consider you once they see your logo. This is often one of the sole yet best branding methods.
