Market feasibility Report
Market feasibility report for my venture i.e. Waste Management.
Secondary Research Sources-
Commission Reports- This is particularly important for my venture as Govt. Authorities
tends to ask reports on how much pollution a certain company does and if it is higher than
the set level, the venture could be foreclosed.
Accounting reports – Keeping a good cash flow and maintaining the same is important but
keeping the record of every penny is harder than even running the venture. To ensure a
good and a bright future of the venture, one needs to keep every penny’s count in the
books.
Deals figures – Advancement in technology means the more complicated it is to degrade the
waste and this cannot be done alone. To thrive and make a name for the company you need
investors and capital which can only come if investors find your venture worthy enough.
Now coming onto the Primary Research Sources and studying the feedbacks that I got from
the others:
1.) From the feedback I got many of them are interested in availing my service and many would
recommend this to others as nowadays the level of pollution has increased so high that
scientists predict that there will be a pandemic in future.
2.) They want us to manage the waste at a cheaper cost to the MNC’s.
3.) Almost everyone thinks availability and accessibility is our issue.
Now moving onto the Questions:
1.) What does your secondary and primary research tell you about the market for your product or
service?
Ans.- Based on my secondary and primary research, I can deduce that people are very interested
in availing my services as there is a threat of pandemic and the pollution levels are higher than
ever.
2.) Based on your research, how should you segment the market and what are the appropriate
targets for your product or service? Support your assertions with evidence from your
research.
Ans.- Market Segmentation for my Product go accordingly:
Types of waste– It is one of the important segment in my venture, as we know it is very
difficult to decompose plastics as compared to other waste and as we accomplish newer
heights in our life, the waste we leave behind is more difficult to be managed.
Régime of People- This can be a key note for my venture as my venture exclusively
stands on the fact that how do people live their lives and what kind of daily waste they
put in our waste management plant.
Geographic Segmentation – This segment can affect my venture as yes, people living in
different region may have different levels of pollution in the surrounding.
3.) How will you position your product or service relative to the alternatives in the marketplace?
Support your assertions with evidence from your research.
