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You passed this Milestone 23 questions were answered correctly. 2 questions were answered incorrectly.
__________ is a marketing concept that differentiates a product from its competition.
Advertisement Demographic
Unique selling proposition
Ideation
CONCEPT
Select the option below that is one of the 7 hues of visible light.
RATIONALE
The seven hues of visible light: red, orange, yellow, green, blue, indigo, and violet. These hues are arranged on the spectrum by wavelength.
CONCEPT
Which statement describes how unity is shown in this painting?
Headline, image, subhead
The emphasis in the brush strokes The large amount of negative space
The contrast between light and dark
The flow of the body angles
RATIONALE
Unity is best shown in this painting by the flow of the body angles. The complementing angles of the arms, legs and head create a reverse "S" flow that links the elements of the composition.
CONCEPT
Which statement describes an aspect of the transmission model of communications?
It is used only in the disciplines of art and design.
Anything that interferes with the process is called noise.
It is also known as semiotics. The person who wants to communicate is known as the channel.
RATIONALE
In the transmission model of communications, when a message is being channeled, it becomes susceptible to various dysfunctional factors that can interfere with the message. This interference is called noise.
CONCEPT
Which list orders the elements from most prominent to least prominent?
Description
Critical analysis
Interpretation
Strategy
Visualization
CONCEPT
What are the goals of a critique?
To evaluate and improve design work To survey and conduct a focus group
To create and test a prototype
To brainstorm and visualize ideas
RATIONALE
The goals of a critique are to evaluate and improve design work. During a critique, a diverse group of participants provides feedback that can be used to refine a design.
CONCEPT
At what stage of the critique would you assess the effectiveness of the planned message?
RATIONALE
The effectiveness of a planned message should be determined during the critical analysis portion of the critique.
Refinement
The boats are all anchored closely together.
The eyes are drawn to the boats because they're located in the center of the image.
The cool blue of the water is a striking contrast to the warm colors of the beach.
The color of the water gradually changes from deep blue to light blue.
Gradient The ratio of light to dark in an image
Chiaroscuro The subtle use of gradation to create dramatic value
Value The level of color saturation in an image
CONCEPT
How is proximity shown in the image?
RATIONALE
In the image, the boats are anchored closely together to create visual tension. In contrast, there is space between the smaller elements on the beach, creating visual relief from the tension created by proximity of the boats.
CONCEPT
Which term is paired correctly with its definition?
RATIONALE
The International Style
Grid
Mondrian
Circus
Dot
Contrast
Space
Shape
Which one of the following layout terms applies to this poster design?
RATIONALE
A grid serves as the underlying structure upon which this layout was built.
CONCEPT
Which of the following visual design elements is featured in this image?
RATIONALE
This image shows dot as the prominent element, and even more, it shows a cluster of dots. The image does not show contrast as there is little difference in extremity of any element, which is
Condensed
Semibold
Light
Italic
required for contrast to be present. Shape and space while both present in the image, in so far as a dot itself is a shape, and their positioning among each other requires space, are secondary features to the dot itself.
CONCEPT
Which of the following correctly defines the saturation of a color?
The transparency of a color
The intensity of the color The temperature of the color in degrees Kelvin
The lightness or darkness of the color
RATIONALE
Saturation refers to the intensity of a color, usually impacting the purity or vividness of a color.
CONCEPT
Which of the following terms is a description of type width?
RATIONALE
Condensed describes a type width that is narrower than its standard counterpart.
CONCEPT
Width and height
Potential to be curvy
Three-dimensional
Identifiable boundary
It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects.
It enables the designer to select which font is best suited for use on the web.
It creates an environment to quickly determine the best color type for a project.
It makes it easier to determine which font will be best suited for use in a magazine layout.
Edward Tufte
CONCEPT
Which one of the following characteristics is NOT related to shape?
RATIONALE
A shape has an identifiable boundary, the dimensions of width and height and can even have curvy lines. What a shape does not have is the third-dimension of depth.
CONCEPT
Why is a type specimen useful?
RATIONALE
A type specimen is useful because it quickly showcases the typeface in a variety of situations, which helps designers visualize it in their projects.
Shepard Fairy
A series of market research activities used to complete a design project
A multi-step process used to complete a design project
The organization of a series of design activities according to importance
A visual system used to help viewers to find a location
Emphasis creates movement that draws the viewer to a specific location in the design.
Emphasis creates a focal point for the viewer.
Emphasis depends on other design principles to attract the viewer's attention.
Emphasis depends on other design elements to attract the viewer's attention.
CONCEPT
Which of the following is the best definition of the creative process?
CONCEPT
Which of the following best explains why emphasis is important in a design?
RATIONALE
A significant way a designer is able to effectively convey a message or idea, is by dictating where the viewer's eye should go, via a focal point.
CONCEPT
CMYK color is used in which situation?
Reading a magazine printed on paper
