YOUR SOCIAL DESIGN
CHEAT SHEET
BY HELLO BIG IDEA
FOR MEMBER EYES ONLY
BY HELLO BIG IDEA
FOR MEMBER EYES ONLY
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Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Social Media Design Cheat Sheet: Color Usage, Optimal Sizes, and Design Principles, Schemes and Mind Maps of Design
This cheat sheet provides essential information for creating effective social media designs. It covers the emotional impact of colors, optimal sizes for various platforms, and design principles such as grid patterns, contrast, white space, repetition, and proportion.
Typology: Schemes and Mind Maps
2021/2022
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Download Social Media Design Cheat Sheet: Color Usage, Optimal Sizes, and Design Principles and more Schemes and Mind Maps Design in PDF only on Docsity!
YOUR SOCIAL DESIGN
CHEAT SHEET
BY HELLO BIG IDEA
FOR MEMBER EYES ONLY
BY HELLO BIG IDEA
FOR MEMBER EYES ONLY
RED Energy and urgency
ORANGE Aggressive
YELLOW Optimistic and youthful
GREEN Wealth and relaxation
BLUE Trust and security
PURPLE Soothing and calm
PINK Romantic and feminine
BLACK Powerful and sleek
Use color to evoke emotion.
FACEBOOK 1200 x 628 pixels
TWITTER 900 x 450 pixels
LINKEDIN 1350 x 440 pixels
PINTEREST 236 pixels x optional
INSTAGRAM POST 1080 x 1080 pixels INSTAGRAM STORIES 1080 x 1920 pixels
Using the right size graphic on a platform can have an effect on the post’s performance and how your audience views it. We’ve gathered the optimal sizes for each platforms’ posts.
White space, or negative space, might be one of the toughest rules to learn. From a marketing standpoint, you might want to use up every inch of space with content, but that’s not a good idea.
To be able to interpret content easily, the design needs to be uncluttered. Too much happening in a space can leave the viewer feeling frustrated.
Repetition reinforces ideas and adds emphasis. This can be through repeating of text, colors or shapes.
Repetition doesn’t always have to be exact duplicates. Irregular repetition can introduce contrast and add even more emphasis to a particular element.
Designing your content on a grid can help create balance and unity. Keeping elements on grid lines will reduce the feeling of clutter in your post.
If you’re familiar with photography, this is similar to the rule of thirds. The grid will not only organize your content but also the way it is viewed.
Proportion is the size of the elements in relation to each other. You want your elements to relate to each other appropriotely.
Proportion can also affect an element’s importance. Larger items are typically seen as more important. However, grouping smaller elements together at the same size can increase their visual weight.