MULTI-MODALITY:
Semiotic: specialized language, symbols
Gunther Kress is a professor and scholar of semiotics, he also studies linguistic, images. He wants to know
about the interpretation of things, for this reason he studies many stuffs about linguistics, symbols, images
etc…
What kind of connection we have between images and languages? He analyses the importance of language.
Another very important aspect is also the CULTURE; each culture has a different element.
Through language, we can comprehend language.
ROTAS SQUARES: where founds all over the world of the Roman Empire.
- Symbols are used to help people to understand
- Multi-modality is a theory used to understand us each other, with languages, gazes, all of which are
modes. - Keywords of multi-modality: communication, expression, gesture, linguistics
A mode is identified of modes: writing, gesture, posture, gaze, font, choice and colour, images, video, and
even the interactions between them.
- Recognized mode is important to understand
- Your beliefs, cultures, beliefs, gender, life experience, mood at the time of viewing are important and have
a value.
- JOKER, played by an Australian author, and he was found dead in his flat in New York after this film,
people said it was an allergic reaction to medications he took. In this film we see drugs and there are many
conflicts with the ideology
- Reception Theory, a lot of violence and use of drugs.
Synaesthesia or Mode Switching:
- “The mountains loomed large”, when I read this and watch at the image, I see the same things
- Synaesthesia is about meaning
- Effective learning involves modes switching
- if we talk or write and then help each other with a drawing, the listener can understand better.
- Language is a code, it is important the use of words and their organizations.
- the font used in the LOGO, colours. How the logo wants to explain. We can write sentences
