PUBLIC DIPLOMACY - non-attending students’ exam year 2021
Mandatory questions
1. Credibility in public diplomacy:
●Implication (of the dimension of public diplomacy)
●How to win the foreign public’s attention?
○Access to multiple communication channels.
○Similarities between the country’s culture and ideas with current global norms.
○Country’s credibility to enhance both domestic and international behaviour.
2. What is EUNIC and what is its role in public diplomacy?
●European national institutes of culture that engaged in cultural (and related activities)
beyond national borders. It is a recognised partner of the EU in defining and
implementing European policy on culture, both inside and outside the EU.
●Aspects: resources and expertise of national institute of culture and national bodies.
●Objective: build trust and understanding between Europeans and the rest of the
world.
●EU strategic approaches to international cultural:
○Involving a bottom-up perspective
○Building cultural diversity within the EU -> empowering citizens to broaden their
cultural knowledge,how to appreciate culture, and stimulate creativity.
○Encouraging consistency and coherence of efforts -> supportive conditions.
●EUNIC as a sample of multi-layered approach to public diplomacy:
○building up partnership at local country-level;
○thematic cluster;
○expand horizontally in the EU.
3. Define social power and its implication in public diplomacy!
Ability to set standards +create norms and values that are considered valid and
desirable,without using coercion/payment.
Characteristics:
●Drawing attention to the impact of framing.
●Advocate norms and agenda setting.
●Impacting the media and communication (and practices).
Goals: place branding and public diplomacy.
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