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Exercises for Brand Management for Engineering's students

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Introducation Part 1-Brand Management-Lecture Handout
Introducation Part 1-Brand Management-Lecture Handout
Exercises
KLE Academy of Higher Education and Research
Brand Management
6 pages
2011/2012
(3)
Strategic Brand Management-Brand Management-Lecture Handout
Strategic Brand Management-Brand Management-Lecture Handout
Exercises
KLE Academy of Higher Education and Research
Brand Management
4 pages
2011/2012
(1)
Architeture Part 1-Brand Management-Lecture Handout
Architeture Part 1-Brand Management-Lecture Handout
Exercises
KLE Academy of Higher Education and Research
Brand Management
5 pages
2011/2012
Positioning Part 1-Brand Management-Lecture Handout
Positioning Part 1-Brand Management-Lecture Handout
Exercises
KLE Academy of Higher Education and Research
Brand Management
3 pages
2011/2012
(1)
ROBI-Brand Management-Lecture Handout
ROBI-Brand Management-Lecture Handout
Exercises
KLE Academy of Higher Education and Research
Brand Management
6 pages
2011/2012
Latest uploaded
The Base Extension-Brand Management-Lecture Handout
Strategic Brand Management-Brand Management-Lecture Handout
(1)
Service Brands-Brand Management-Lecture Handout
Sales Promotions-Brand Management-Lecture Handout
ROBI-Brand Management-Lecture Handout
Understanding Pricing Models: Market-Based vs Cost-Based
Pricing Part 1-Brand Management-Lecture Handout
Effective Positioning Principles: Inspire, Engage, Naturalize, Criteria, Educate, Customer
Positioning Part 3-Brand Management-Lecture Handout
Understanding Positioning: Target Market and Point of Difference
Positioning Part 1-Brand Management-Lecture Handout
(1)
Other Communication Tools-Brand Management-Lecture Handout
Brand Extension and Multi-Brands: Developing a Strategic Model
Managing Line Extensions: Overcoming Negative Consequences and Improving Profitability
Introducation Part 1-Brand Management-Lecture Handout
(3)
Introducation Part 2-Brand Management-Lecture Handout
Fundamentals Part 2-Brand Management-Lecture Handout
Brand Management Fundamentals: Understanding Brand Identity, Image, and Communication
Brand Extension and Diversification: Why Companies Extend Their Brands into New Categories
Direct vs. Indirect Sales: Impact on Reach, Efficiency, and Service Quality
Power & Channel Relationships in Marketing: Member Influence & Dependence
Costumer Response Hieararcy-Brand Management-Lecture Handout
Understanding Brand Positioning: A Customer-Centric Approach
Brand-Based Customer Model: Understanding Buying Criteria and Competitors
Co Branding-Brand Management-Lecture Handout
Building Brand Vision: Strategies for Filling the Growth Gap
Building Brand Vision Part 1-Brand Management-Lecture Handout
Brand Vision-Brand Management-Lecture Handout
Brand Portifolio-Brand Management-Lecture Handout
Brand Planning Part 3-Brand Management-Lecture Handout
Brand Planning: Understanding Driving Forces, Success Factors, and Brand Analysis
Brand Planning: Defining and Refreshing Brands
Understanding Brand Image: Brand Associations and Persona
Brand Persona: Determining Attributes, Benefits, and Brand Image
Brand Extension: Leveraging Existing Brands for New Offerings
Brand Dynamics: Measuring Customer Loyalty, Price Premium, and Positioning
Brand Contract and Customer Model in Marketing: Principles and Applications
Brand Contract: The Importance of Consistency and Contemporariness in Brand Management
Brand Contract Part 1-Brand Management-Lecture Handout
Brand Management: Overcoming Challenges in Mature Markets
Based Organization-Brand Management-Lecture Handout
Architeture Part 2-Brand Management-Lecture Handout
Architeture Part 1-Brand Management-Lecture Handout
Evaluating Effective Advertising Campaigns: Pre-launch Considerations
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