Understanding Qualitative Research: Approaches, Methods, and Issues, Slides of Qualitative research

An overview of qualitative research, its goals, approaches, and jargon. It covers ethnography, case studies, phenomenological research, narrative research, and grounded theory. The document also discusses the main issues in qualitative research, including rigor, sampling, validity, reliability, and generalizability.

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2021/2022

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Qualitative Research.
What is qualitative research?
“The goal of qualitative research is the
development of concepts which help us to
understand social phenomena in natural (rather
than experimental) settings, giving due emphasis
to the meanings, experiences, and views of all the
participants.”
Pope & Mays.
BMJ 1995; 311: 42-45.
Where does it fit in?
In its own right.
Before or after a quantitative study.
As part of a mixed methods study.
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Qualitative Research.

What is qualitative research?

“The goal of qualitative research is the

development of concepts which help us to

understand social phenomena in natural (rather

than experimental) settings, giving due emphasis

to the meanings, experiences, and views of all the

participants.”

Pope & Mays. BMJ 1995; 311: 42-45.

Where does it fit in?

In its own right.

Before or after a quantitative study.

As part of a mixed methods study.

Qualitative approaches.

Three broad approaches:

  • Interview approaches.
  • Observational approaches.
  • Written data.

Wide range of methodologies:

  • Interviews:
  • structured, semi-structured, in-depth.
  • Focus groups.
  • Observation.
  • Analysis of written documents (content

analysis).

  • Conversation or discourse analysis.

The main issues.

  • Rigour.
  • Sampling.
  • Validity.
  • Reliability.
  • Generalisability.

Ensuring rigour.

Good research design, data collection, interpretation and communication.

  1. Clear account of the methods and data collection/analysis.
  2. Plausible and coherent explanation of the phenomenon under examination.

Sampling.

Aim: To generate a sample which allows you to understand the social process taking place. Generation: Selection of the most productive sample to answer the research question. Ongoing interpretation of the data will indicate who should be approached, including identification of “missing” voices. Often described as purposive sampling. Sample size: The one that adequately answers the research question. This becomes apparent as the study progresses as new categories, themes or explanations stop emerging from the data.

Assessing validity.

  • Clear account of data collection and analysis.
  • Triangulation.
  • Respondent validation.
  • Reflexivity.
  • Attention to “negative” cases.
  • Cover a range of perspectives.

Reliability.

  • Detailed records of interviews, observations etc.
  • Field notes.
  • Group approaches to analysis and

interpretation.

  • Independent assessment of transcripts.

Generalisability.

Can you generalise the results of the study to

your own setting?

A key question for all study

methodologies…………..