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An overview of qualitative research, its goals, approaches, and jargon. It covers ethnography, case studies, phenomenological research, narrative research, and grounded theory. The document also discusses the main issues in qualitative research, including rigor, sampling, validity, reliability, and generalizability.
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Pope & Mays. BMJ 1995; 311: 42-45.
Qualitative approaches.
The main issues.
Ensuring rigour.
Good research design, data collection, interpretation and communication.
Sampling.
Aim: To generate a sample which allows you to understand the social process taking place. Generation: Selection of the most productive sample to answer the research question. Ongoing interpretation of the data will indicate who should be approached, including identification of “missing” voices. Often described as purposive sampling. Sample size: The one that adequately answers the research question. This becomes apparent as the study progresses as new categories, themes or explanations stop emerging from the data.
Assessing validity.
Reliability.
Generalisability.