Qualitative research guide, Slides of Qualitative research

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P R A C T I C A L

R E S E A R C H 1

Q UA L I TAT I V E R E S E A R C H

C H A R A C T E R I S T I C S O F A

Q U A L I T A T I V E R E S E A R C H

1. Human understanding and interpretation
2. Active, powerful, forceful
3. Multiple research approaches and methods
4. Specificity to generalization
5. Contextualization
6. Diversified data in real-life situations
7. Abounds with words and visuals
8. Internal analysis

T Y P E S O F Q U A L I T A T I V E

R E S E A R C H

_1. CASE STUDY

2. ETHNOGRAPHY
3. PHENOMENOLOGY
4. CONTENT AND DISCOURSE ANALYSIS
5. HISTORICAL ANALYSIS
6. GROUNDED THEORY_

E T H N O G R A P H Y

• (^) The study of a particular cultural group to get a clear understanding of its organizational set-up, internal operation, and lifestyle.

P H E N O M E N O L O G Y

• (^) The study of how people find their experiences meaningful.

C O N T E N T A N D D I S C O U R S E

A N A LY S I S

• (^) Discourse analysis – a study of language structures used in the medium of communication

H I S T O R I C A L A N A LY S I S

• (^) Central to this qualitative research method is the examination of primary documents to make you understand the connection of past events to the present time.

A D V A N T A G E S O R S T R E N G T H S

O F Q U A L I T A T I V E R E S E A R C H

1. It adopts a naturalistic approach to its subject matter, which means that those involve in the research understanding things based on what they find meaningful
2. It promotes a full understanding of human behavior or personality traits in their natural setting.
3. It is instrumental for positive societal changes.

A D V A N T A G E S O R S T R E N G T H S

O F Q U A L I T A T I V E R E S E A R C H

4. It engenders respect for people’s individuality as it demands the researcher’s careful and attentive stand toward people’s world views.
5. It is a way of understanding and interpreting social interactions.

D I S A D V A N T A G E S O R W E A K N E S S E S O F Q U A L I T A T I V E R E S E A R C H

1. It involves a lot of researcher’s subjectivity in data analysis.
2. It is hard to know the validity or reliability of the data.
3. Its open-ended questions yield “data overload” that requires long-time analysis.
4. It is time-consuming.
5. It involves several processes, which results greatly depend on the researcher’s views or interpretations.

Q & A

P r e t e n d y o u a r e t h e s u b j e c t o f a p h e n o m e n o l o g i c a l s t u d y , h o w w i l l t h e r e s e a r c h o b t a i n d a t a f r o m y o u?

I f y o u w i l l d o a q u a l i t a t i v e r e s e a r c h a b o u t t h e a r e a i n w h i c h y o u r h o u s e i s s i t u a t e d , w h a t c o u l d b e y o u r r e s e a r c h p r o b l e m o r t o p i c?