2025 Pearson Edexcel GCE In Business (9BS0) Paper 1 Marketing, people and global business, Exams of Marketing Business-to-business (B2B)

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Pearson Edexcel GCE

In Business (9BS0) Paper 1

Marketing, people and global business

(Verified Question Paper With Mark Scheme

Combined, Summer 2025)

• Answer^ all

questions.

• Try^ to^ answer^ every

question.

• The^ marks^ for^ each^ question^ are^ shown^ in

brackets

• Fill^ in^ the^ boxes^ at^ the^ top^ of^ this^ page^ with^ your

name,

Instructions

• Use^ black^ ink^ or^ ball-point^ pen.

centre number and candidate number.

There are two sections in this question paper.

Answer the questions in the spaces

provided – there may be more space

than you need.

Information

• The^ total^ mark^ for^ this^ paper^ is^ 100.

– use this as a guide as to how much time to spend on each

question. You may use a calculator..

Advice

• Read^ each^ question carefully^ before^ you start^ to^ answer^ it.

• Check^ your^ answers^ if^ you^ have^ time^ at^ the^ end.

(b) Explain one possible benefit to Timpson Ltd of using quantitative

market research data.

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(d) Assess the likely consequences of Timpson Ltd treating its staff as

an asset. (12)

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Johnsons’ objective is to maintain high levels of customer service in its stores.

In order to do this, Johnsons could either prioritise on-the-job training or off-

the-job training.

(e) Evaluate these two options and recommend which one Johnsons

should choose to maintain its customer service.

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SECTION B

Read the extracts (E to I) in the Source Booklet before answering Question 2.

2 (a) Using the data in Extract E, draw a supply and demand diagram

to show the possible impact of the change in the price of sugar

between 2024 and 2025, on the market for cola drinks.

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(b) Using the data in Extract F, calculate the difference in the predicted

percentage change of sales of non-carbonated and carbonated drinks

in India between 2023 and 2028. State your answer to 2 decimal

places. You are advised to show

your working.

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(c) Assess the factors that might affect the success of a business, such as

Fever-Tree, entering a new market such as India.

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