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Which is a parent company consisting of multiple chains? - ✔✔Choice Hotels Which is a true statement about parent companies? - ✔✔Parent companies and related chains have changed over time What are the 3 different operation types - ✔✔Corporate, Franchise, Independent Which is a true statement about independent hotels? - ✔✔Independent hotels are not affiliated with a specific chain Which is a true statement about management companies? - ✔✔Management companies have contracts where they receive payment for their services and some of the profits Which is a true statement regarding geographic categorization? - ✔✔STR uses the UNWTO definitions when it comes to recognizing countries Which is true regarding markets? - ✔✔No market will ever cross country boundaries in descending order of geographic size, which is correct? - ✔✔Continent, sub-continent, country, market, tract/sub-market which two geographic categories are the most important for a hotel GM - ✔✔Market and tract/sub- market markets and tracts are created based on what two determining factors - ✔✔number of hotels and participation
which is true regarding tracts - ✔✔tracts are referred to as sub-markets outside of north America Changes to how markets and tracts are geographically defined are made how often - ✔✔annually which two non-geographic categories are the most important for a hotel GM - ✔✔scale and class How many scale categories are there compared to class categories - ✔✔7 scale and 6 class which one is an accurate statement regarding scale and class groups in a single chain? - ✔✔A Ritz Carlton Hotel will always be in the same scale and class groups in every country throughout the world which one is an accurate statement regarding class groups - ✔✔independent hotels are slotted into class groups based upon the ADR of the independent hotel compared to the chain hotels in the same market Which one is NOT a location category used by the hotel industry - ✔✔oceanfront Which is NOT a valid non-geographic category - ✔✔guest satisfaction rating benchmarking in the hotel industry takes place at what level? - ✔✔property level corporate level geographic level comp sets are used for many purposes in hotel operations, which is one of those purposes - ✔✔used to aid sales and marketing used in management contracts for performance requirements effect a GMs compensation 4 key considerations when creating a comp set - ✔✔participation, proximity, pricing, and product
in which of the following situations will occupancy increase - ✔✔supply decreases 5% and demand increases 10% which statement is true regarding RevPAR - ✔✔it can be thought of as a combination of occupancy and ADR which one of the following statements is accurate regarding sufficiency as it related to comp set data - ✔✔the sufficiency rules are in place to protect the confidentiality of the data key performance indicators (KPI) for the comp set (for example the average occupancy) are - ✔✔always based upon the aggregated raw data of each member of the comp set when you receive your star report, your ADR for the month was $100 and the comp set ADR was $90. what can you tell? - ✔✔your ADR was $10 higher than the average of all of the members of the competitive set what happens when there is a non-reporting hotel in a comp set - ✔✔the comp set average is calculated based on the reporting hotels when you receive your star report your ADR index was 110 and your occupancy index was 90. what do you know - ✔✔the RevPAR index will be in the neighborhood of 100 when you receive your star report, you see that your RevPAR index was 90 this year compared to 80 last year. what do you know for sure - ✔✔your hotel will have a positive RevPAR index percent change when you receive your star report, you see that your ADR rank for the current month is 3 of 7. what do you know - ✔✔your hotel has the 3rd highest ADR among the member of your comp set when talking about US industry data, which is an accurate explanation of modeled data - ✔✔modeled data is derived by using actual data from reporting hotels to estimate performance for non-reporting hotels
the number of rooms available in a total market can change over time due to what four factors - ✔✔new hotel openings hotel closings hotel room additions hotel room drops what is the period of time a hotel must close completely due to renovation in order to be considered a close and reopen - ✔✔one month or longer what is the minimum number of reporting hotels for an industry segment to be considered "sufficient" - ✔✔four hotels and hotel companies outside the US may receive star reports in what currency - ✔✔Local currency, US dollars, or a third currency (the company gets to decide) modeled data is used in which country - ✔✔united states how are exchange rates handled when it comes to multiple time periods e.g. YTD, running 3 month or running 12 month - ✔✔raw data is aggregated using the exchange rate for each individual month, then the KPI's are calculated for the time period which one of the following is a non-geographic category shown on the star report - ✔✔class what information is never included on a star report - ✔✔performance data for individual competitors which statement is true regarding the format and timing of a star report - ✔✔they are normally generated in excel which statement is true regarding the industry data that a hotel may see on a star report - ✔✔north american hotels will see industry data for market, market class, tract and tract scale
which of the following is a rule related to requesting trend reports - ✔✔you must select 4 or more participating hotels a single hotel may account for a maximum of 40 percent of the participating room supply if you request multiple trend reports, the hotels you have selected must differ by more than one participating hotel on subsequent trend request which of the following is NOT a valid way to select hotels for a trend report - ✔✔ask STR to select the best performing hotels in the area trend reports are available in which currency - ✔✔any currency which of the following is NOT a valid type of data that you can request to include on a trend report in addition to monthly data - ✔✔weekly data several tabs in the trend report display columns with census props and rooms and star participation. which is accurate about this data - ✔✔these columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR what are the 4 phases for active hotel projects in the pipeline - ✔✔in construction final planning planning pre planning which 2 chain scales will probably experience the largest supply growth in the near future - ✔✔upscale and upper midscale which is true regarding the changes to existing supply tab of a pipeline report - ✔✔it shows the net gain or loss of rooms over time by brand and scale shows changes to existing supply for 2 time periods, last 12 months and last 60 months can be used to analyze the conversion activity in a specific area
which is an accurate statement regarding the construction pipeline detail tab of a pipeline report - ✔✔the construction pipeline tab list each hotel under construction or in planning with detailed project information some projects are identified as unaffiliated which can mean that the hotel will be an independent or the chain has not be decided upon often times owner and architect information are provided for a project a HOST or profitability report displays what type of information - ✔✔profit and loss information including revenue, expenses, and profit accounts the HOST report displays data based upon what time period - ✔✔annual a HOST or profitability report display data for how many years - ✔✔two which is NOT a true statement regarding a destination report - ✔✔reports are available only on a monthly basis but not weekly what statement is true about a multi segment tab of a destination report - ✔✔you can select several industry segments and their data will appear you can select comparable markets to track the performance of other cities that you feel you compete with the tab will display number for two different time periods, such as current mont and YTD
