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Digital Marketing Campaign Project for E-commerce Websites, High school final essays of Law

Law

A project for university students in the digital marketing course, where they are required to create an e-commerce website for a product range, map out the customer flow, discuss delivery options, outline social media campaigns, detail terms and conditions, identify limitations of the e-commerce platform, and demonstrate knowledge of contexts, concepts, technologies, and processes. The project is assessed based on the student's ability to analyze, synthesize, and evaluate knowledge to produce creative practices and solutions.

Typology: High school final essays

2023/2024

Uploaded on 03/04/2024

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LCCA 2022-23 Page 1 of 9
Assignment Brief
Module Title and Code: Business Management - EBMT5001
Component Number: 1
Component Weighting: 60%
Assignment Title: Digital Marketing Campaign
Assignment Deadline: TBC
Contents
Assessment Details ................................................................................................................................. 1
Assessment Title/Description ................................................................................................................. 2
Additional Assessment Requirements & Information ............................................................................ 5
Assessment Marking Descriptors ............................................................................................................ 6
Mitigating Circumstances ....................................................................................................................... 8
Academic Misconduct ............................................................................................................................. 8
Marking and Feedback ............................................................................................................................ 9
Assessment Details
Assessment
Component
List all separate
components
Weigh-
ting (%)
Typical Indicative
Assessment tasks
Where the component
comprises more than
one assessment task
Assessment Type
For each component,
double click in the box
to see options.
The options equate to
the assessment types
in table A2
Word Count
Approx. word count
where applicable
Project output
Oral assessment and
presentation
60%
40%
Digital Marketing
Campaign
Pitch to client of
campaign
Project output
Oral assessment and
presentation
pf3
pf4
pf5
pf8
pf9

Partial preview of the text

Download Digital Marketing Campaign Project for E-commerce Websites and more High school final essays Law in PDF only on Docsity!

Assignment Brief

Module Title and Code: Business Management - EBMT

Component Number: 1

Component Weighting: 60%

Assignment Title: Digital Marketing Campaign

Assignment Deadline: TBC

Contents

Assessment Details ................................................................................................................................. 1

Assessment Title/Description ................................................................................................................. 2

Additional Assessment Requirements & Information ............................................................................ 5

Assessment Marking Descriptors............................................................................................................ 6

Mitigating Circumstances ....................................................................................................................... 8

Academic Misconduct ............................................................................................................................. 8

Marking and Feedback ............................................................................................................................ 9

Assessment Details

Assessment

Component

List all separate

components

Weigh-

ting (%)

Typical Indicative

Assessment tasks

Where the component

comprises more than

one assessment task

Assessment Type

For each component,

double click in the box

to see options.

The options equate to

the assessment types

in table A

Word Count

Approx. word count

where applicable

Project output

Oral assessment and

presentation

Digital Marketing

Campaign

Pitch to client of

campaign

Project output

Oral assessment and

presentation

Assessment Title/Description

Submission Format

Project Output

Unit Learning Outcomes

LO1 Demonstrate understanding of frameworks and principles for e-commerce

LO2 Analyze an organization's current e-business strategy, considering practices that characterize

digital business and digital marketing relative to its environment

LO3 Recommend effective e-business and e-marketing strategies for the delivery of products

and/or services to increase market share and sustainability

Assignment Brief and Guidelines

Assessment

You work in the marketing team for a range of products that you want to launch to the UK

marketplace. You must choose a product range from an existing business (or develop a new

range of products) that will be taken to market with an E-commerce site.

Your task is to design the layout for the website using appropriate software such as

PowerPoint, or similar approved by your lecturer.

  • Aims and Objectives:

Describe the product range you want to market on the E-commerce website, including the

types and categories of products, their features, and any unique selling points.

Clearly define your overall business objectives for the E-commerce website and digital marketing

campaign. These could include sales targets, market share goals, customer acquisition, or brand

awareness objectives.

  • Customer Flow:

Map out the customer flow from the initial view of the website through the search and

selection of products to the final purchase.

  • Pricing Strategy:

Discuss your pricing strategy in relation to your competition. Determine whether you will

adopt a cost-based, competitor-based, or value-based pricing approach.

  • Target Market:

Clearly define your target market, including demographic, psychographic, and behavioural

characteristics of your ideal customers.

Explain your positioning strategy, which is how you want your product range to be perceived

in the minds of consumers compared to your competitors.

Project Output

Assignment Brief and Guidelines

Potential sections of the E-commerce website:

1. Homepage:

The homepage is the first impression of your E-commerce website. It should feature a visually

appealing design, showcase key products, and provide easy navigation to other sections.

2. Product Catalog:

This section should display the range of products you are offering. Organize the products into

categories for easy browsing and include product images, descriptions, and pricing.

3. Shopping Cart:

The shopping cart is where customers can review their selected items, update quantities, and

proceed to the checkout. It should be prominently placed and easily accessible from any page.

4. Checkout Process:

Streamline the checkout process to make it as simple and intuitive as possible. Include secure

payment options, guest checkout, and clear instructions for shipping and billing details.

5. Promotional Offers:

Have a dedicated section to highlight any ongoing promotional offers, discounts, or deals to

incentivize customers to make a purchase.

6. Customer Reviews and Testimonials:

Display customer reviews and testimonials for the products, as this can build trust and credibility

among potential buyers.

7. About Us:

Provide information about your brand, the mission, and the story behind the product range. This

helps create a connection with customers and adds a personal touch.

8. Contact Us:

Have a contact page with various communication channels (email, phone, live chat) to allow

customers to reach out with inquiries or concerns.

9. FAQs:

Include a Frequently Asked Questions (FAQs) section to address common queries about the

products, shipping, returns, and other important information.

10. Privacy Policy and Terms of Service:

Clearly state your privacy policy and terms of service to establish transparency and compliance

with legal requirements.

Once completed, screenshots of each page of your website should be

uploaded by the team leader on Turntin before the Submission deadline, in

one document. The other members of the group MUST upload their front page

on Canvas before the deadline.

Additional Assessment Requirements & Information

1. All assignments should be submitted through Turnitin. If you file will not upload please

ensure it is the correct size and if not you must contact the Admin Team

([email protected]) BEFORE the assignment Deadline.

2. Turnitin will review the assignment for levels of plagiarism and Academic Staff when

marking will review this. Students who have been deemed as committing at academic

offense including plagiarism or collusion will be subject to the Academic Misconduct

policy.

3. Any work submitted after the deadline will be classed as a non-submission unless you

have approved mitigating circumstances (see section).

4. All assignments will be given a mark out of 100. A pass mark will be 40 or above.

5. Students who fail their first attempt will be offered a resit attempt where the mark of the

assignment will be capped at 40% at the Board of Examiners.

compared, contrasted, manipulated, translated and interpreted knowledge and information is selected, analysed, synthesized and evaluated in order to generate creative ideas, solutions, arguments or hypotheses Strong ability to produce a range of creative practices and to critically evaluate them to generate highly effective results evidence of independent thought Outstanding ability to analyse and synthesise knowledge to produce original creative practice and to evaluate results independent thought Strong ability to analyse and synthesise knowledge to produce creative practice and to evaluate results synthesise knowledge to produce creative practice and to evaluate results knowledge to produce creative practice and to evaluate results produce creative practice produce creative practice Application of technical and professional skills The degree to which: appropriate materials and media are selected, tested and utilised to realise and present ideas and solutions appropriate technologies, Accomplished and original application of a range of specialist practical and technical skills Accomplished application of advanced Accomplished and fluent application of specialist practical and technical skills Outstanding demonstration of transferable and Accomplished application of specialist practical and technical skills Highly effective demonstration of transferable and Strong application of specialist practical and technical skills Confident application of transferable and professional skills Sound application of specialist practical and technical skills Sound application of transferable and professional Competent application of specialist practical and technical skills Competent application of transferable and professional skills Rudimentary application of specialist practical and technical skills Rudimentary application of transferable and professional skills Ineffective application of specialist practical and technical skills Ineffective application of transferable

Mitigating Circumstances

LCCA and UCA understand that in student’s lives, there can be situations that are

unexpected and can affect your ability to hand in your assignment. LCCA and UCA define

these situations as mitigating circumstances, and these are exceptional, short-term events,

which are outside the student’s control and affect their ability to prepare for, submit or

present themselves for an assessment by the given deadline.

If something happens close to your assessment deadline that is hindering your ability to

submit, please collect a Mitigating Circumstances from the Admin Team and submit along

with appropriate supporting evidence BEFORE the assessment deadline. Any forms

submitted after this deadline will require additional evidence.

If approved, you will be given an extension to the assignment deadline without being

penalised.

However, LCCA and UCA consider that students who submit or present themselves for

assessment are, in doing so, declaring themselves fit to be assessed, and therefore

mitigating circumstances will not be accepted.

Academic Misconduct

Academic Misconduct is defined as where a student gains or seeks to gain an advantage in

an assessment by unfair or improper means. Academic Misconduct can include the

following:

  • Plagiarism, including self-plagiarism. This is where a student present work which

contained unacknowledged published work (words, thoughts, judgements, ideas,

structures, images etc.) of another, or presents work that has been previously

submitted for another unit or course, or at a different institution.

  • Collusion. This is where a student work for assessment done in collaboration with

another person(s) entirely as his or her own or collaborates with another student(s) on

work, which is subsequently submitted as entirely of the other students work.

  • Examination Offenses. This is where a student takes unauthorised materials into an

exam room, communicates, or attempts to communicate with another student during

the exam, fails to comply with invigilators instructions, or breaches other exam

regulations.

  • Dishonest Practice. This can include using essay mills, submitting work not

completed by yourself, offering bribes, seeking to obtain confidential information,

making false declarations and falsifying transcripts and certification or other official

documentation.

All assignments are checked for Academic Misconduct and students who have been found

to commit an offense will be subject to the Academic Misconduct Policy and or the Student

Disciplinary Procedures.