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The challenges of maintaining optimal performance for e-commerce websites as user numbers and connections increase. It explores the concepts of vertically and horizontally scaling hardware, and provides strategies for improving processing power and distributing workloads. Additionally, it covers various tools for website optimization, including search engine placement and localization.
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Figure 4.11(a), Page 229
Figure 4.11(b), Page 229
Figure 4.13, Page 231
Enabling customers to find and buy what they need
Search engine placement
Metatags, titles, content Identify market niches, localize site Expertise Links Search engine ads Local e-commerce