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BASKIN ROBBINS

Franchisee Model

Baskin Robbins International

• (^) Baskin Robbins is the World’s Largest Chain of Ice Cream Specialty Stores, with more than 6000 + Retail Stores around the globe in more than 63 countries.
• (^) Headquartered in Canton, Massachusetts, Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies along with Dunkin' Donuts and Togo's. Dunkin' Brands was acquired by a U.S. investment group of Bain Capital, Thomas Lee Partners an the Carlyle Group.

Business Model

• (^) Baskin Robbins operates on a franchise model in India.
• All the Baskin Robbins Parlors are owned by individual franchis
• (^) There are some franchisees who own more than one parlor.
• (^) The Franchisees are the owners of business. They invest in the place and derive the profits from the busine
• Baskin Robbins does not charge any Royalty on Sales. It also d not asks for sharing any Revenue / Profits of the Franchisee.
• Baskin Robbins ensures that all the parlors enjoy a certain leve exclusivity in their respective areas. It makes it a point that no parlor opens so close to an existing parlor so that it start affecting the sales of both the parlors. However, the Franchise Agreement as such is non-exclusive.

Requirements-BR outlet

• (^) Minimum of 300 sq. ft. of Carpet space. Either owned or leased.
• (^) Location in prime area on a main street with good visibility.
• (^) Facing main road with minimum 12 feet frontage.
• (^) Good Signage Space.
• Water , Drainage and electrical connection.
• (^) Would be advantageous to have location near other food outlets.
• Easy Parking.

BR Parlor

Profit & Loss-Snapshot

• (^) Food Cost 52%
• (^) Rentals 15%
• (^) Salary Cost 8%
• (^) Electricity 5%
• (^) Misc. Expenses 2%
• (^) NET PROFIT 18%
• (^) We have 170 + parlors across Maharashtra ,Gujarat & Goa.

BR KioskBR Kiosk

Cost - BR KioskCost - BR Kiosk

 Area Requirement 100 Sq .Ft. Minimum &

Above

 Frontage 10 Feet Minimum

 Gross Margins 48%

 Franchise Fees Rs.350,000 + 12% GST

 Security Deposit Rs 50,

( Refundable)

 Interiors/Project Work Rs.250,

 Equipments Rs.250,

 Branding Rs.100,

 Misc. Purchase Rs.50,

 POS Fees Rs.15,

 Estimated Investment Rs.1,100,

Food Cost 52% Rental 16% Salary Cost 8% Electricity 4% Misc Expenses 2% Net Profit 18%

Snapshot for Profit &

Loss

Snapshot for Profit &

Loss

ROI :- 18-24 months

Parlor Design Parlor Design Project Implementa tion Project Implementa tion National Marketing National Marketing MIS & Software Support MIS & Software Support Training^ Training Operations^ Operations Pre- Opening Pre- Opening

Support from Baskin

Robbins

Support from Baskin

Robbins

For any further clarifications, please get in touch with us at: Tel : 9372263027 (Rutiraj Shinde) [email protected] e-mail : www.baskinrobbinsindia.com ,

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