Good evening, my name is LDT and I’m form class F14D. Now, I will present
about external and internal environment of coca-cola Vietnam, and based on my
presentation, hope to help in the growth of the company.
Okay, the first part is pestel analysis. But, the first thing we need to understand is
what is pestel……
Now, take a look to some factors in pestel….
Now let's find out what are the main factors that affect pestel.
Political stability: The reason why Coca-Cola, one of the world's leading beverage
companies, chose Vietnam is because it is a country with a stable political
background, a civilized country, and always open to international friends. Along
with that, the government has introduced a lot of tax policies to help businesses feel
secure in their development, production and market expansion in Vietnam.
….
ECONOMIC factors:.
Factors of the economic environment that need to be considered and assessed include monetary
policy, fiscal policy, business cycle, growth rate, inflation, interest rates, exchange rate, etc.
These factors greatly affect the operation and decision-making of enterprises.
….
EFE matrix: Despite being the world's leading beverage company, but Coca-Cola
Vietnam, however, the total score of the company only reached 3.02. With this
average score, the company is doing quite well. However, if the opportunities are
better taken advantage of and the threats are thoroughly minimized, the Coca-
Cola company can grow even stronger.
IFE matrix: Coca-cola company has the following main strengths such as working
with customers to buy many times, leading the market with the highest market
share, trading strong brands to diversify. Due to the diversification, the company
earned 'huge' revenue. Other strengths are assessed as 3. The company has earned
1.5 billion dollars through media appearances through events such as World Cup,
Coke Studio, etc. Although the business has limited the outstanding issues, it has
