Broadcast Program Appeals, Summaries of English Literature

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Presented by Group 8

BROADCAST

LEARNING GOALS Recognize the importance of program appeals Distinguish the common program appeals Identify which appeal to use for specific video production

By the end of this lesson, students will be able to:

WHAT IS PROGRAM APPEAL? Program appeals are communication strategies use to grab attention and persuade people It is related to changes in public tastes, and rise, and fall of trends.

Some recent popular advertisements in broadcast, and online media.

Digital ads are gaining popularity, and they're already the main form of advertisements today. Digital ads are shown online, usually through websites or social media. One advantage is advertisers can target specific audiences based on people's online data. Broadcast advertising often involves TV and radio commercials. They have a wide reach, and they can take advantage of audio or even visuals to maximize their impact. On the other hand, production is more expensive compared to other types of ads.

EXAMPLES OF ADVERTISEMENTS

We will explore advertising art through the decades and how their styles evolved.

We will also look at some recent popular advertisements in print, broadcast, and online

media.

D I S C U S S I O N What's an example of traditional advertising that you can still remember until today? Name at least five online platforms that have digital ads. Which ads were effective for you, and which weren't?

Form groups of two or three and

discuss the following briefly:

CONCLUSION Although all advertisements aim to promote or sell, they come in a wide variety of mediums. These mediums can be classified as traditional or digital. Deciding which medium to use largely depends on the overall advertising strategy and budget. “How to Choose the Right Advertising Media Channel: Marketing Evolution.” Marketing Evolution, 29 Apr. 2020, www.marketingevolution.com/marketing- essentials/advertising-media-guide. Bailey, Jennifer. “Digital Marketing vs. Traditional Marketing: What's the Difference?” 99designs, 99designs, 17 Feb. 2020, 99designs.com/blog/marketing-advertising/digital-marketing-vs- traditional-marketing/. L., Heather. “Advertising Mediums - Choosing the Best Fit.” Bunny Studio, 3 Sept. 2020, bunnystudio.com/blog/library/audio-ads/advertising- mediums-choosing-the-best-fit/. References: