Importance and Types of Communication in the Workplace: Effective Business Communication, Exams of Business Demography and Environmental Studies

An overview of effective communication in the business context, discussing its importance, definition, and the various types of communication including face-to-face, meetings, written, electronic, and telephone. It also covers communication channel richness and offers guidelines for effective communication in each type.

Typology: Exams

2021/2022

Uploaded on 08/01/2022

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Effective Communications
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Effective Communications

What if...

What Happens Here?

Message Speaker

Audience

And Here?

Message

Audience Speaker

Speaker

  • What do you want the audience to remember?
  • How will you show your credibility?
  • How will you demonstrate you are an authority on the subject?
  • What do you have in common with your audience to create a bond?

Message

  • What are you trying to achieve?

° Inform ° Express ° Persuade (that’s always the case) ° Is it necessary?

What is Communication?

Communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information.

What is Business Communication?

Business communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information and altering performance in the workplace.

Factoid

2 hours and 10 minutes …

… amount of time people waste each day at work …

… of which 1 hour and 38 minutes was due to ineffective communication practices.

Process Model of Communication

Principles of Management, Carpenter, Bauer, Erdgon

Who Managers Spend Time with at Work

Principles of Management, Carpenter, Bauer, Erdgon

Factoid

Studies have shown that up to 90% of a manager’s time is spent on some form of communication.

Information Channel Richness

Source: 225-232; and R. L. Daft and R. H. Lengel, “Organizational Information Requirements, Media Richness, and Structural Design,” Based on R. H. Lengel and R. L. Daft, “The Selection of Communication Media as an Executive Skill,” Academy of Management Executive Managerial Science , August 1988, pp., May 1996, pp. 554-

  1. Reproduced from R. L. Daft and R. A. Noe, Organizational Behavior (Forth Worth, TX: Harcourt, 2001), p. 311.

Face-to-Face

Most people prefer to get information face-to-face, especially from their immediate supervisor.