Mattie Vandiver
The company I researched is called Urban Stems. This company was founded by Ajay
Kori and his goal was to make a reliable online floral delivery service. It all started back a
decade ago in 2014 when he tried to deliver his girlfriend flowers through an online
delivery service but failed. He & his girlfriend were both frustrated that there were no
flowers on Valentines Day, so he decided to start a business that people could rely on so
no one else had to experience the tragedy of a failed floral delivery on Valentines Day.
This company helps by making flower deliveries a modern experience by making it easy
to order floral gifts and receive them. Although Ajay Kori founded it, he had a few
cofounders including Jeff Sheely, Jereme Holiman, Chetan Shenoy, & Scott Simpson.
The company employs 118 people including the 5 men mentioned in the last sentence.
The company does fresh flower deliveries with exclusive designs full of color & texture
made with responsibly sourced flowers. A few popular items the offer are dried bouquets,
Valentines Day gifts for her, curated gifts, birthday best-sellers, and valentine’s gifts for
him. Some job titles of employees that work there include Operations Associate,
Forecasting and Planning Associate, Packer/Shipper, Specialist, Assistant, Contributor,
Driver, Customer Care Operator, Administrative Assistant, Call Center Representative, IT
Manager. A few of the companies hiring practices include skill-based hiring methods,
strong employer brands, skill gap analysis, skill-based job descriptions & employee
referral programs. “Over the past five years, several trends have significantly impacted
the Florists industry. One of the most transformative has been the massive shift towards
e-commerce and the utilization of social media platforms. Online sales have soared, with
