Download Marketing Terms: Durable vs. Nondurable Goods, Consumption, Satisfaction and more Quizzes Consumer Behaviour in PDF only on Docsity!
Durable
Goods*
goods that are usually consumed over a long period of time (ex: dishwasher) TERM 2
Nondurable
Goods*
DEFINITION 2 goods that are usually consumed quickly (ex: soft drinks) TERM 3
Consumption Frequency*
DEFINITION 3 number of times a product or service is consumed in a given time period TERM 4
Meaning Transference*
DEFINITION 4 process through which cultural meaning is transferred to a product and onto the consumer TERM 5
Consumer Satisfaction
DEFINITION 5 a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome; it is a POST- consumption phenomenon because it is a reaction to an outcome; does NOT create strong behavioral reactions
Expectancy/Disconfirmation Theory
satisfaction formation theory that proposes that consumers use expectations as a benchmark against which actual performance perceptions are judged TERM 7
Positive
Disconfirmation
DEFINITION 7 when performance perceptions are more positive than what was expected and leads to consumer satisfaction TERM 8
Negative
Disconfirmation
DEFINITION 8 when performance perceptions do not meet expectations, meaning performance is less than expected, which leads to consumer dissatisfaction TERM 9
Expectations
DEFINITION 9 PRE-consumption beliefs of what will occur during an exchange and/or consumption of a product; (1) the probability that something will occur and (2) an evaluation of that potential occurrence TERM 10
Confirmatory Bias
DEFINITION 10 tendency for expectations to guide performance perceptions; ex: Imagine a student going to class thinking "This class is going to be really bad." There is a tendency for an expectation like this to actually alter his or her perception of the class experience
