TERM 1
consumer decision making process
DEFINITION 1
need recognitionsearch for informationevaluation of
alternativeschoicepost choice evaluation
TERM 2
need recognition
DEFINITION 2
james realizes he needs a new business suit
TERM 3
search for information
DEFINITION 3
he pays attention to ads for apparel, talks with friends,
searches the internet, and scans QR codes, on retail shelves
to learn about alternatives
TERM 4
evaluation of alternatives
DEFINITION 4
james compares three different brands of suits on attributes
that he considers to be relevant
TERM 5
choice
DEFINITION 5
he selects a stafford suit bc he thinks it best fits his needs
and budgets
