TERM 1
representativeness heuristic
DEFINITION 1
We judge the probability of an event by its superficial
similarity to a prototype. (judging a book by its cover)
TERM 2
base
rate
DEFINITION 2
How common a behavior or characteristic is.
TERM 3
availability heuristic
DEFINITION 3
estimate the likelihood of an occurrence based on the ease
with which it comes to our minds -- how "available" it is in
our memories.
TERM 4
cognitive biases
DEFINITION 4
systematic errors in thinking.
TERM 5
hindsight bias
DEFINITION 5
known as the "i knew it all along effect"
