TERM 1
Attitude
DEFINITION 1
Learned predisposition to behave in a consistently favorable
or unfavorable manner with respect to a given object
TERM 2
Components of Tricomponent Model
DEFINITION 2
CognitiveAffectiveConative
TERM 3
Cognitive
DEFINITION 3
Knowledge and perceptions acquired by a combination of
direct experience with the attitude object and related
information from various sources
TERM 4
Affective
DEFINITION 4
Consumers emotions or feeling about that particular product
or brand
TERM 5
Conative
DEFINITION 5
Likelihood or tendency that an individual will undertake a
specific action or behave in a particular way with regard to
attitude object
