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O Level Commerce 7100 Master Sheet Commerce Master Sheet
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1.1 The Chain of Production Define the term production. Show understanding of the production of goods and services to satisfy human wants and needs. 1.2 Primary (Extractive) Industries, Secondary (Manufacturing and Construction) Industries, and Tertiary Activities (Commercial Services and Direct Services) Describe these types of industries and activities with examples. Explain how people working in primary industries, secondary industries, and tertiary activities are part of production. Discuss the relative importance of each type of industry within a country. 1.3 Specialisation and Division of Labour Explain the terms specialisation and division of labour. Describe the different forms of specialisation by: country, region, town, firm, factory, individual. Discuss the advantages and disadvantages of division of labour to a manufacturer and a worker. 1.4 Commerce Define the terms trade and commerce showing the differences between them. Discuss how distribution assists commercial activity. Explain the nature, purposes, and importance of trade, both at home and overseas. Discuss how advertising, communications, transport, warehousing, insurance, banking, and finance help trade to function. Evaluate the extent to which businesses are involved in trade and/or commerce. 1.5 The Relationship Between Industry, Commerce, and Direct Services Discuss ways in which industry, commerce, and direct services are inter-related and interdependent.
- Economic Activity and Needs ➔ Economic activity aims to fulfill human needs and wants, with needs being essential for survival and wants enhancing quality of life. ➔ Production involves transforming inputs like raw materials, ideas, and knowledge into goods and services. Production ➔ Primary production involves extracting basic materials from nature, such as farming, fishing, and mining. ➔ Secondary production includes manufacturing and construction industries, which transform materials into end products. ➔ Tertiary activities encompass services facilitating the exchange of ownership of goods and services. - Specialization and Division of Labor
➔ Specialization occurs when individuals or businesses focus on specific tasks or industries, increasing efficiency and expertise. ➔ Division of labor involves breaking down production processes into stages, with workers specializing in specific tasks for increased productivity. ➔ Advantages of division of labor: ➔ Workers become more expert in their jobs. ➔ Jobs become simpler and easier to learn. ➔ Output per person increases. ➔ Machinery and automation can be used. ➔ Workers can change jobs more easily. ➔ Unit costs are reduced. ➔ Disadvantages of division of labor: ➔ Repetitive and limited tasks can become boring. ➔ Individual crafts may be lost through mechanization. ➔ Greater use of mechanization can result in unemployment. ➔ Production can easily be disrupted by strikes. ➔ Slower workers may be unable to keep up with others.
- Commerce ➔ Commerce involves the buying and selling of goods and services and includes trade, aids to trade, and direct services. ➔ Trade facilitates the exchange of goods and services, allowing producers to concentrate on production while others handle marketing. ➔ Aids to trade encompass services like banking, finance, insurance, transportation, and advertising, which support trade activities. ➔ Direct services, such as teaching, nursing, and entertainment, also contribute to industry and commerce by providing essential support. Business Inter-relationships ➔ Industries depend on each other for goods and services, leading to interdependence. ➔ For example, the tourism industry relies on agriculture for supplies, while traders bridge the gap between producers and consumers. ➔ Services like finance, banking, insurance, transportation, and advertising support production and trade activities, contributing to overall economic growth.
2.1 The Role of the Retailer in the Chain of Distribution Identify functions of the retailer as the middleman between manufacturer and consumer. Evaluate possible responses to changes in customer requirements and expectations. 2.2 Types of Retailer Describe the characteristics of different types of retailer, including: large and small (hypermarkets, supermarkets, multiples, department stores, specialty shops, unit/independent retailers, street markets). Discuss the advantages and disadvantages of each type of retailer. 2.3 Large-scale and Small-scale Retailing Discuss the advantages and disadvantages of large-scale retailing. Discuss the effects of large-scale retailers on wholesalers, other retailers, and consumers. Explain why the small-scale retailer often survives, including: personal service, opening hours, additional services provided.
➔ Advantages include direct sourcing from producers, national advertising, and prime location. Supermarkets ➔ Large self-service stores offering pre-packed products and utilizing loss leaders to attract customers. ➔ Enjoy economies of scale but face challenges such as pilferage and competition from e-tailers.
- Department Stores ➔ Complex retailers with separate departments specializing in various product categories. ➔ Offer personal service, a wide range of goods, and credit facilities, but face high operating costs. - Hypermarkets ➔ Vast warehouse stores combining features of department stores and supermarkets. ➔ Located outside towns with extensive product ranges and competitive pricing. - Discount Retailers, Specialty Retailers, Franchise Shops, and E-tailers ➔ Offer discounted products, specialized services, branded products, and online shopping convenience, respectively. **- Large-scale vs. Small-scale Retailing
➔ Shopping Centers: Provide a variety of retail shops, eateries, and other amenities in one convenient location, attracting shoppers with diverse needs.
- Trends in Retailing ➔ Omni-channel Retailing: Approaching potential customers through various shopping channels, including mobile internet devices, television, and direct mail. ➔ Self-Service Checkouts: Personal checkouts allow customers to process their purchases independently, reducing waiting times and staffing costs. ➔ Loyalty Programmes: Incentive plans aimed at building repeat business by offering discounts, coupons, or rewards to loyal customers. ➔ Click-and-Collect: Customers buy online and pick up goods from a designated collection point, providing convenience and flexibility. ➔ Quick Response Codes (QR Codes): Used for quick access to company websites or product information, enhancing customer engagement. ➔ Home Delivery: Many retailers offer free or discounted home delivery services, enhancing convenience for customers. ➔ Virtual Retailing: Online stores facilitate purchases and delivery, offering convenience and flexibility to customers. ➔ Mobile Retailing (M-commerce): Consumers use mobile phones for shopping, seeking information, making purchases, and payments, anytime and anywhere. Impact of E-commerce ➔ E-commerce allows consumers to access a wide range of goods and services online, reducing the need for traditional retail purchases. ➔ Traditional retailers are adapting to e-commerce trends, expanding their online presence and adjusting product ranges. ➔ Small retailers face challenges in competing with e-commerce giants, forcing them to innovate and focus on niche markets for survival. Below-the-Line Promotion ➔ Techniques such as point-of-sale displays, free gifts, and competitions are used to encourage purchases and build customer loyalty. ➔ Below-the-line promotions incur costs but can lead to increased sales and customer engagement. Retailers must weigh the costs against potential benefits.
3.1 Use of Credit Outline the concept of credit Analyze reasons for the increased use of credit Discuss the advantages and disadvantages of credit to the buyer and the seller 3.2 Types of Credit 3.2.1 Hire Purchase 3.2.2 Extended Credit (Deferred Payments) 3.2.3 Store Cards 3.2.4 Credit Cards 3.2.5 Informal Credit 3.3 Suitability of Different Types of Credit Evaluate the suitability of different methods of credit in given situations (including calculations of the cost associated with different methods of credit)
➔ Building credit history for consumers
- Disadvantages of credit card/store card purchasing: ➔ Retailers incur charges, reducing profit ➔ Encouragement of habitual buying ➔ Reduced emphasis on comparing product costs - Informal credit: ➔ Provides access to goods otherwise unavailable ➔ Risks reduced cash flow and non-repayment - Suitability of different types of credit: ➔ Credit cards: flexible, suitable for short-term buying ➔ Hire purchase: suitable for longer-term borrowing, not for services ➔ Extended credit: suitable for longer-term and substantial items ➔ Moneylenders: expensive, suitable for very short-term borrowing
4.1 The Role of the Wholesaler in the Chain of Distribution Explain different patterns of distribution and evaluate their use in given situations. Analyze trends in wholesaling: forces making for the elimination and the survival of the independent wholesaler. 4.2 Functions and Services of the Wholesaler Describe functions and services provided by the wholesaler. Evaluate the importance of the wholesaler to the manufacturer and retailer. 4.3 Intermediaries Evaluate the role of agents (including brokers and factors) and export merchants in international trade. Patterns of Distribution
- Channel of Distribution: ➔ The route through which products move from producers to consumers. - Factors Influencing Distribution: ➔ Target market (producers or consumers). ➔ Product type (perishable, valuable, etc.). ➔ Product value. ➔ Geographical location of customers. ➔ Technological requirements. ➔ Retailer scope and order size. - Importance of Wholesalers: ➔ Act as intermediaries between producers and retailers. ➔ Break down mass production quantities for retailers. ➔ Provide storage and distribution facilities. ➔ Adapt to changing market dynamics. - The Role of the Wholesaler ➔ General Wholesalers: ➔ Operate large warehouses. ➔ Buy in bulk from producers and sell to retailers. - Cash and Carry Wholesalers: ➔ Self-service format requiring immediate payment. ➔ Retailers collect goods from wholesaler's premises. - Challenges to Wholesalers: ➔ Bypassing by large retailers. ➔ Impact of e-commerce and e-tailing.
➔ Need for adaptation and survival strategies.
- Functions and Services of Wholesalers ➔ Breaking bulk orders for producers. ➔ Taking on risk by predicting future demand. ➔ Providing warehousing facilities. ➔ Offering credit to retailers. ➔ Reducing transport costs. ➔ Providing advice on consumer demand and trends. ➔ Branding, grading, and packing products. - Intermediaries ➔ Types of Intermediaries: ➔ Brokers: Arrange deals for buyers and sellers. ➔ Factors: Responsible for selling goods for principals. ➔ Del credere agents: Guarantee customer solvency. ➔ Export merchants: Resell products overseas under their brand. ➔ Forwarding agents: Handle packing and transportation formalities for exports.
5.1 Documents of Home Trade Identify and interpret key information and explain the purposes of documents used in home trade, including: enquiry, quotation, price list, order, invoice, advice note, delivery note, credit note, statement of account, receipt. 5.2 Terms of Payment Define the terms cash discount, trade discount, and mark-up. Calculate cash discount, trade discount, and mark-up and evaluate their use in given situations (including calculations).
Explain how restrictions on trade are applied, including: licences, tariffs, quotas, embargoes and their possible effects on commercial activities. 6.5 Difficulties Faced by Exporters and Importers Describe the main difficulties, including: distance, language, methods of payment, documentation, transport, different customs, non-payment, currencies, exchange rates, duties, competition.
- The importance of international trade ➔ International trade is the change of ownership of goods and services across international borders or territories. ➔ Often called ‘foreign trade’ due to trading in the overseas market. ➔ Referred to as a global market because it happens on a worldwide basis. - Coming in and going out ➔ Foreign trade involves goods and services going out of the country and also coming in. Imports ➔ Bought from other countries, leading to an outflow of funds. Exports ➔ Home-created products sold to other countries, leading to an inflow of funds. Visible trade ➔ Import and export of goods we can physically see. Invisible trade ➔ Importing and exporting of services that we cannot physically see in the same manner as a commodity. - The benefits of international trade ➔ Provides income from exporting home-produced goods to other countries and importing goods from other countries and reselling them at home. ➔ Home country earns money to buy things from other countries, improving the living standards of all involved. ➔ Resources and skills are unevenly distributed, leading to global interdependence. - Comparative cost ➔ Countries must trade to obtain goods they cannot produce themselves or find it uneconomic to do so. Absolute advantage ➔ A country’s ability to produce a certain product more efficiently than another country. Comparative advantage ➔ A country’s ability to produce a particular good with a lower product cost. - Balance of trade and balance of payments Balance of trade ➔ The difference in the value between imports and exports. Balance of payments ➔ The difference in total value of all payments made to other countries and total payments received from them. - Customs authorities ➔ Assess, collect, and account for import duties (customs duties). ➔ Responsible for controlling the flow of goods such as hazardous items, animals, and personal effects. ➔ Enforce laws and regulations for import and export of goods. Entrepot trade ➔ Commercial goods not yet cleared through customs are held in a customs area (bonded store).
ASEAN ➔ Supports local manufacturing in all current 10 member states, operates the ASEAN Free Trade Area (AFTA). SADC ➔ Aims to further socio-economic cooperation and integration, as well as political and security cooperation among the 15 southern African member states. EU ➔ An economic and political union with 28 member states, with free movement of goods, services, capital, and people, and a common currency (the euro).
- Advantages for members of trading blocs ➔ Free trade exists within the bloc. ➔ Easier market access and trade creation. ➔ Lower prices for consumers due to economies of scale. ➔ Increased employment opportunities. ➔ Protection from cheaper imports from countries outside the bloc. - Disadvantages of trading blocs ➔ Loss of benefits of free trade with countries of other blocs. ➔ Possible distortion of world trade and reduced specialization. ➔ Protection of inefficient producers and countries. - Protectionism ➔ Takes action to protect against outside competition. Tariffs ➔ Taxes imposed on imported goods. Quotas ➔ Limits on the quantity of a product that can be imported. Embargoes ➔ Government ban on trading between one country and another. Import licences ➔ Documents authorizing import of certain goods. - Reasons for protectionism ➔ Protects home businesses, foundling businesses, home-based jobs, prevents ‘dumping’ of cheap imports, and import of harmful goods. - Free trade ➔ Trade without protectionism (no trade barriers). ➔ Encourages efficiency, high-quality goods, avoids retaliation, increases consumer choice, and reduces trading costs. - Free port ➔ Place where goods can pass without customs intervention. ➔ Organised around major seaports, international airports, and national frontiers. ➔ Goods may be landed, handled, manufactured or reconfigured and re-exported without customs intervention. - Difficulties faced by exporters and importers ➔ Language barriers, customs differences, measurement differences, suitability of products, competition research, import regulations, customs duties, complex transport arrangements, distance, damage during transit, stronger packaging, complex documentation, complicated payment arrangements, use of agents, and exchange rate fluctuations. - International trade documentation Bill of exchange ➔ Document requiring the buyer to pay a sum of money on demand or on an agreed future date. Documentary bill ➔ Bill of exchange with all documents of title attached. Documentary credit ➔ Enables the exporter to obtain payment before the documents of title are released to the importer. Letter of credit ➔ Assurance from an importer’s bank of the financial standing of the customer. Bill of lading ➔ Represents the title to ownership of goods, showing details of goods, their destination, and shipping terms. Air waybill ➔ Receipt for goods carried by an airline.
➔ Encourage customers to buy. ➔ Inform customers about products and where to buy them. ➔ Promote brand names. ➔ Increase sales, income, and profit.
- Functions of Advertising: ➔ Introduce new products or services. ➔ Highlight unique features. ➔ Build a firm's image. ➔ Announce special events. ➔ Increase demand and market share. ➔ Educate consumers about products and services. - Types of Advertising: ➔ Informative Advertising: Provides information without persuasion. ➔ Persuasive Advertising: Encourages purchasing by appealing to emotions and motivations. ➔ Competitive Advertising: Encourages buying from the advertiser over competitors. ➔ Collective Advertising: Promotes a specific firm or brand. ➔ Mass Advertising: Reaches a wide audience through mass media. ➔ Specific Advertising: Targets specific audiences through specialized channels. ➔ Corporate Advertising: Focuses on building a company's image and reputation. - Benefits of Advertising: ➔ Stimulates demand, economic activity, and growth. ➔ Promotes competition, improving product quality and pricing. - Social Aspects/Criticisms of Advertising: ➔ Deception, subliminal advertising, and effects on values raise social concerns. - Dangers of Advertising: ➔ False or deceptive advertising can be harmful. - Codes of Practice: ➔ Legislation and self-regulating codes ensure advertisements are legal, honest, and truthful. - Advertising Media: ➔ Television, radio, national and local press, magazines, trade journals, point-of-sale, packaging, transport, cinema, trade fairs, billboards, circulars, direct mail, word of mouth, giveaways, sponsorship, and internet advertising. - Methods of Appeal: ➔ Advertisements use music, color, emotions, social acceptability, ambition, personality appeal, work simplification, and health claims to persuade consumers. - Sales promotion: ➔ Sales advertising vs. sales promotion ➔ Strategies used in sales promotion: ➔ Buy one, get one free (or two for one) ➔ Loss leaders – selling products at cost price or lower ➔ Giving away freebies or money-off coupons ➔ Offering product samples ➔ Running competitions and prize draws ➔ Lowering prices and holding sales ➔ Using point-of-sale promotion ➔ Sponsorship for publicity - Advantages of sales promotion:
➔ Draws attention to specific products or services ➔ Stimulates demand and consumer interest ➔ Helps in maintaining regular trade flow
- Disadvantages of sales promotion: ➔ Risk of miscommunication ➔ Potential price sensitivity among consumers ➔ Negative impact on brand image if overused - Considerations in choosing sales promotion methods: 1. Purpose of promotion 2. Product characteristics 3. Target market demographics 4. Suitable distribution channels 5. Competitive market dynamics - Trends in advertising: ➔ Surge in digital technology usage ➔ Increased reliance on website browsers ➔ Growing popularity of digital video advertising ➔ Enhanced brand recall facilitated by television
8.1 Importance of Communications in Trade and the Global Market Show understanding of the importance of communications in trade and the global market. Evaluate the need for rapid and accurate communication in trade and in the global market. 8.2 Methods of Communications, Internal and External Describe methods of communication, including: oral, written, telephonic, electronic (including: mobile phones, internet, intranet, email, teleconferencing, videoconferencing), and explain how each might be used in a given situation. Discuss factors affecting the choice of method in given situations. 8.3 Postal Services Describe postal services. Explain in what circumstances different postal services might be used. 8.4 Trends in Communication Identify trends and developments in communication, including: computer hardware (tablets, smartphones, in-touch interfaces), use of social media, application stores (app stores), and importance of the mobile phone as a multi-functional tool.
- The importance of communication ➔ Communication is the process of making contact between two points, involving the transfer of messages and information through various mediums such as speaking, writing, or nonverbal signals. ➔ Transmitter: The sender of the communication. ➔ Message: The information being communicated. ➔ Medium: The method used to send the message (e.g., letter, email, telephone call). ➔ Receiver: The intended recipient of the message. ➔ Global importance of communication:
➔ Agenda: Communicates the items to be discussed at a meeting, usually provided ahead of the meeting. ➔ Minutes: Summarizes what took place at a meeting, providing a record of discussions. ➔ Reports: Written summaries of findings from investigations or research, circulated to other members of the organization. ➔ Questionnaire: Structured list of questions used to obtain information from a number of people. ➔ Itineraries: Personal program of events and times related to a visit, informing the intended person of the stages to be followed. ➔ Notices: Displayed on notice boards to keep employees informed about the firm's developments, job advertisements, safety notices, etc. ➔ Press release: Carefully worded announcement or account of a news item to be circulated to the press.
- Telephonic communication ➔ Telephone: Major means of communication between individuals and businesses, used internally within organizations and externally to make contact with suppliers and customers. ➔ Telephone answering machine: Recording device intercepting incoming calls when no one is available to answer, allowing callers to leave messages. ➔ Voicemail: Extension of telephone answering machine, storing spoken messages in a voice mailbox for access by staff. ➔ Facsimile transmission (fax): Rapid method of transmitting documents from one fax machine to another, handling various types of documents. ➔ Teleconferencing: Bridging multiple phone lines to enable several people to talk to each other across all lines simultaneously. - Electronic communication ➔ Mobile phones (cell phones): Facilitate voice contact, texting, internet surfing, downloading applications, playing games, listening to music, and making calls. ➔ Electronic notice boards: LCD display screens connected to PCs for various commercial uses such as advertising, signage, and interactive kiosks. ➔ Computers: Manipulate data according to instructions in computer programs, used for word processing, accounting, spreadsheets, design, internet access, email, e-commerce, and more. ➔ Internet communication: Instant messaging, internet relay chat, internet telephony, email, videoconferencing, short message service (SMS). - Visual communication ➔ Advertisements: Displayed publicly to convey information with visual impact, including notices, newspaper/magazine ads, and television ads. ➔ Pictures: Drawings, photographs, and moving graphics used for rapid information conveyance. ➔ Charts and graphs: Pie charts, bar charts, histograms, line graphs, and pictograms used to display data in a visually appealing format. ➔ Television: Used for conveying messages and advertisements, including CCTV for security purposes. ➔ Multimedia presentations: Combination of text, audio, images, animation, video, and interactivity used for communication and presentations. ➔ Body language: Non-verbal passing of information through gestures, facial expressions, and postures. - Postal services
➔ Importance: Despite modern technology, postal services remain widely used by businesses due to their simplicity, affordability, and suitability for certain circumstances. ➔ Control: In most countries, postal services are controlled by government-operated post office systems, although some aspects may be privatized.
- Mail Services: ➔ Two-tier services: Many countries offer first- and second-class post, with first class providing faster service for a higher postage charge. ➔ Registered mail: Special handling for items with valuable contents, providing compensation if lost, with signature required upon delivery. ➔ Recorded delivery: Requires recipient's signature upon delivery, often used for important documents. ➔ Express delivery service: Speeds up delivery between cities for an additional fee, with signature obtained upon delivery. ➔ Special delivery service: Used by businesses for regular, large-volume mail dispatch and delivery. ➔ Business Reply Service: Encourages people to write to businesses by providing prepaid postage for replies. ➔ Bulk postings: Businesses send large quantities of the same letter with special provisions and discounts. ➔ Franked posting: Businesses use franking machines to stamp envelopes with codes corresponding to their postal accounts. ➔ Poste Restante: Post office holds mail until recipient collects it, suitable for travelers. ➔ Private boxes: Post office provides secure boxes for a fee, allowing recipients to collect mail at their convenience. ➔ Parcels service: Cost based on weight, size, and distance traveled, with compensation for damage and loss varying by country. ➔ Courier services: Private companies offer door-to-door delivery of letters and parcels with varying conditions and rates.
➔ Enables workers' commute, raw material delivery, and product distribution ➔ Facilitates international trade and reduces capital tied up in stocks
- Factors influencing transportation choice: ➔ Nature of goods, urgency of delivery, and value ➔ Transportation costs, handling, and warehouse expenses ➔ Distance, load size, and weight ➔ Convenience of terminals and carrier reputation **- Methods of transportation:
➔ Adaptation to e-commerce influenced demand changes.
2. Rail Transport ➔ Increasing use in multichannel transport strategies. ➔ Push for nationally aligned railway systems for intercontinental service. ➔ Development of high-speed rail for faster movement. 3. Sea Transport ➔ Affected by global economic trends. ➔ Utilization of vessel-sharing agreements and containerization. ➔ Rise of freight forwarders for shipping-related services. 4. Air Transport ➔ Embracing social media for customer engagement. ➔ Automation of passenger processes for efficiency. ➔ Economies made by low-cost airlines to survive. ➔ Growth in specialist facilities for freight carriage despite environmental concerns.
10.1 Role of Warehousing Describe warehousing functions. Evaluate the importance of warehousing to businesses and trade, including: links with seasonal production, demand, protecting supply, and price stability. 10.2 Types of Warehouse Identify the main features of bonded, cold storage, cash and carry, manufacturers’, and retailers’ warehouses and large-scale retailers’ regional distribution centers. Evaluate the importance of each in either home or international trade.
- Role of Warehousing ➔ Warehouses serve as temporary storage facilities for goods, facilitating the distribution chain. ➔ Typically located in industrial areas with loading docks for truck and rail access. ➔ Equipped with lifting gear and forklifts for handling goods stored on pallets. Importance of Warehousing ➔ Used by various entities like producers, wholesalers, retailers, and transport businesses. ➔ Bridges the time gap between availability and requirement of goods, enabling smooth production and distribution. ➔ Provides storage for raw materials, semi-finished, and finished goods, ensuring supply continuity and price stability. - Types of Warehouses 1. Bonded Warehouse ➔ Stores goods on which customs and excise duty is pending payment. ➔ Under customs control until duty payment. 2. Cold Storage Warehouse ➔ Refrigerated or deep-freeze storage for perishable items like food products. ➔ Extends shelf life of seasonal agricultural products.