Communication planning template
1.0! INTRODUCTION
Describe the purpose of your plan and how it will be organized.
1.1!The ___________ communication plan is organized into the following sections:
•!Section 1.0 - Introduction
•!Section 2.0 - Situational analysis
•!Section 3.0 - Goals
•!Section 4.0 - Objectives
•!Section 5.0 - Strategies
•!Section 6.0 - Tactics
•!Section 7.0 - Target audiences
•!Section 8.0 - Key messages
•!Section 9.0 - Budget
•!Section 10.0 - Action plan/timeline
•!Section 11.0 - Evaluation
2.0! SITUATIONAL ANALYSIS
Provide a brief summary of your research findings.
2.1 Research (Describe any research you have done to better understand your issue.)
2.2 SWOT analysis (Describe any strengths, weaknesses, opportunities and threats
that you have identified to better understand your issue and the current environment.)
3.0! GOALS
Describe the desired result of your communication plan. Your plan should have no more than
three to five major communication goals.
•!Example goal: UAF Wood Center will be the first choice for students, employees
and the community looking for dining options on campus.
