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Competitive Advantage - Competitive Strategy - Lecture Slides, Slides of Strategic Management

Alliance UniversityStrategic Management

Competitive Advantage, Value System, Intermediate Demand, Final Demand, Competitive Environment, General Environment, Organizational Environment, General Environment, Demographic Forces, Sociocultural Forces are some points from Competitive Strategy lecture.

Typology: Slides

2011/2012

Uploaded on 12/20/2012

devansh
devansh 🇮🇳

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Competitive Advantage
•A sustainable competitive advantage leads to better
performance, i.e., the creation of economic value.
•“Better” is in terms of measurement against:
•Yourself over time
•Direct competitors.
•The competitive advantage is the result of having
chosen an effective strategy.
•A strategy consists of the actions taken to maximize
performance within a value system.
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Competitive Advantage

  • A sustainable competitive advantage leads to better performance, i.e., the creation of economic value.
  • “Better” is in terms of measurement against:
    • Yourself over time
    • Direct competitors.
  • The competitive advantage is the result of having chosen an effective strategy.
  • A strategy consists of the actions taken to maximize performance within a value system.

Business Business Business

Value System

Intermediate Demand Final Demand

Businesses (^) Businesses

.... (^). . Personal Business Business Business Business^ Government

Industry^ Industry^ Industry

Other Industries

Business

Business

Industry Business

Business

Industry

Businesses Businesses

Weaknesses

Strengths

Threats Opportunities

Internal Factors

External Factors

SWOT Analysis

Forces in the Organizational Environment

Firm

Competitive Environment

Suppliers

Competitors Buyers

General Environment

Economic Forces

Global Forces

Sociocultural Forces

Demographic Forces

Technological Forces

Political & Legal Forces

Entrants Substitutes

Demographic Forces, examples

  • Age of the population
  • Level of economic affluence
  • Ethnic composition
  • Geographic distribution of population
  • Disparities in income levels
  • etc

General Environment

Demographic Sociocultural Political/Legal Technological Economic Global

Sociocultural Forces, examples

  • Gender issues
  • Conditions of employment
  • Conditions of health
  • Concern for environment
  • Timing of family formation
  • Attitudes toward work and retirement
  • etc.

General Environment

Demographic Sociocultural Political/Legal Technological Economic Global

Technological forces

  • Transportation
  • Communication
  • Internet
  • Genetic engineering
  • Miniaturization of computing technologies
  • Wireless technology
  • etc.

General Environment

Demographic Sociocultural Political/Legal Technological Economic Global

Economic forces

  • Interest rates
  • Unemployment
  • Inflation (Consumer Price Index)
  • Trends in GDP
  • Changes in stock market valuations
  • etc.

General Environment

Demographic Sociocultural Political/Legal Technological Economic Global

Your Corporation (Threats & Opportunities) Segment 1^ Segment 2^ Segment 3 Demographic

Socio-cultural

Political/Legal

Technological

Economic

Global

Each Segment (Threats & Opportunities) Competitor 1^ Competitor 2^ Competitor 3 Demographic

Socio-cultural

Political/Legal

Technological

Economic

Global