Exam
For your segment of your project corporation:
I. Identify and describe your segment
II. Competitive structure in equilibrium (your segment within its value system)
A. Buyers
1. Identify your buyers.
2. How much value is created? (sales)
B. Suppliers
1. Identify your suppliers.
2. How much value is retained? (profit)
C. Degree of Rivalry
1. How do competitors impact value creation (sales)?
2. How do competitors impact value retention (profit)?
D. Threat of Entry
1. Are there any threatening entrants? How serious is the threat?
2. How would entry change the degree of rivalry?
E. Threat of Substitution
1. Are there any threatening substitutes? How serious is the threat?
2. How would substitution change relationships with buyers?
III. Disequilibrium
A. Identify two possible risk factors that might disturb the current competitive equilibrium
1. one from the general environment.
2. one from the competitive environment.
B. What impact might the general environment risk factor have on the value drivers?
1. Describe the possible change in the general environment.
2. Forecast a new value for one or more of the value driver(s) of your segment.
C. What impact might the competitive environment risk factor have on the value drivers?
1. Describe the possible change in the competitive environment.
2. Forecast a new value for one or more of the value driver(s) of your segment.
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