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COMPETITIVE ANALYSIS LANDSCAPE, Summaries of Marketing

Australian Catholic University (ACU) Marketing

COMPETITIVE. ADVANTAGE. What value do you offer customers? TARGET. MARKET. MARKETING. STRATEGIES. PRODUCTS &. SERVICES. PRICING &. COSTS. DISTRIBUTION.

Typology: Summaries

2021/2022

Uploaded on 07/05/2022

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COMPETITIVE ANALYSIS LANDSCAPE
Complete the template for your company, then complete the template for each competitor. After you complete this form, you may find out that your competitors are not who you think they are.
Write down the quest ion you are trying to a nswer o r the go al of t his analysis
YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
OVERVIEW
COMPETITIVE
ADVANTAGE
What va lue
do you offer
customers?
TARGET
MARKET
MARKETING
STRATEGIES
PRODUCTS &
SERVICES
PRICING &
COSTS
DISTRIBUTION
CHANNELS
STRENGTHS
WEAKNESSES
OPP ORTUNI TIES
THREATS
WHY CONDUCT
THIS ANALYSIS?
PROFILE
MARKETING PROFILE
PRODUCT PROFILE
SWOT ANALYSIS
Do t his f or yo ur co mpany and fo r your compe titor s. Your streng ths sho uld supp ort your o pport unities and c ontrib ute t o what you define as your c ompet itive advanta ge.
pf2

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Complete the template for your company, then complete the template for each competitor. After you complete this form, you may find out that your competitors are not who you think they are.COMPETITIVE ANALYSIS LANDSCAPE Write down the question you are trying to answer or the goal of this analysis

OVERVIEW^ YOUR COMPANY^ COMPETITOR 1^ COMPETITOR 2^ COMPETITOR 3

COMPETITIVE ADVANTAGE What value do you offer customers? TARGET MARKET MARKETING STRATEGIES PRODUCTS & SERVICES PRICING & COSTS DISTRIBUTION CHANNELS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

WHY CONDUCT THIS ANALYSIS?

PROFILE

MARKETING PROFILE

PRODUCT PROFILE

SWOT ANALYSIS

Do this for your company and for your competitors. Your strengths should support your opportunities and contribute to what you define as your competitive advantage.

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