Competitive Analysis Matrix
Use this matrix to help select and analyze your top 5 strengths (your numbers 1's) and top 5
weaknesses (your number 5's) in order to complete Item 8 above. First, rearrange the
Competitive Factors listed below in their priority of importance to your business. Then rank your
business as compared to other businesses on a scale of 1 (best business) to 5 (worst business) for
each Competitive Factor.
Competitive
Factor
My Business
Ranking
Competitor A
Ranking
Competitor B
Ranking
Competitor C
Ranking
Competitor D
Ranking
Location
Market Area
Selection
Uniqueness
Prices
Quality
Sales Personnel
Customer Service
Delivery
Credit Policy
Marketing
Strategy
Facility and
Atmosphere
Public Image
Size
Age of Business
Other (identify)
Other (identify)
