Disclaimer
For informat ional purpos es only. There is NO WARR ANTY, expresse d or implied, for t he accuracy of th is information o r its applicab ility to your fin ancial situati on. Please con sult
your financial and/or tax advisor. Full legal disclaimer
SWOT Analysis Template
Main points
What is a SWOT analysis?
Usually Streng ths and Weaknesses are intern al aspects of your
business (what are yo u good at, what are you not so good at),
while Oppor tunities and Threats are ex ternal forces (what is likely
to impact on your bu siness in a negative or positive w ay).
Strengths
Top strengths or bene fits of your business, and h ow you can
protect and enhance them.
Weaknesses
Your top weaknesses or i ssues, and how you can minimi se them or
do bet ter.
Opportunities
Top opportunities fo r your business and how you can a ccess and
take advanta ge of them.
Threats
Your top threats, and how yo u can minimize them and do bette r.
Next steps
Determine whi ch strengths to leverage, whi ch weaknesses to fix,
which oppor tunities to exploit, and whi ch threats can be reduced .
SWOT helps to fine tune your business strategy – Strengths,
Weaknesses, Opportunities and Threats – that’s what it stands for.
Our template will help you to identify each of these for your business,
so that you can conduct regular SWOT analyses to keep your
business on the right track.
