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An introduction to key concepts in research methodology, including the difference between concepts and constructs, operationalization of variables, conceptualization, and validity. It covers the importance of choosing appropriate operationalization methods, indicators, and variable attributes, as well as the concepts of internal and external validity and reliability.
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Research design – operationalization of
variables
Operationalization
Classifying - crowded or not crowded Ordering - uncrowded, mildly crowded, severely crowded Quantifying - measure crowdedness in terms of the number of residents per square kilometre
Choices to be made about operationalization
The range of variation – how large should your categories be?
Depends on the purpose of your study – pragmatic considerations (e.g., income)
Variation between the extremes – how fine are the distinctions you want to make in your study? e.g., age Again, depends on the purpose of your study
Single or multiple indicators of variables
Some straightforward, such as gender But others benefit from multiple indicators (e.g., Q3A-L)
Operationalizing Choices
SES is defined as a combination of income and education and I will measure each by… The development of questions (or characteristics of data in qualitative work) that will indicate a concept
Independent and Dependent Variables
Independent variable is what is manipulated (or it is the subject or grouping variable)
a treatment or program or cause
‗Factor‘
‗Explanatory Variable‘
Dependent variable is what is affected by the independent variable
effects or outcomes
‗Measure‘
‗Response Variable‘
Validity
External Validity
To have strong external validity (ideally), you need a probability sample of subjects or respondents drawn using "chance methods" from a clearly defined population.
Ideally, you will have a good sample of groups and a sample of measurements and situations.
When you have strong external validity, you can generalize to other people and situations with confidence.
Internal Validity
Specifically, measurement validity
Measures are valid for a single purpose
Four types of validity:
Reliability
Reliability
Validity and Reliability
Reliable, NOT valid
Valid, NOT Reliable
NOT Valid, NOT Reliable
Valid AND Reliable
NOT Valid and UNReliable
Valid and Reliable
NOT Valid but Reliable
Valid but UNReliable