CPM MATRIX
Critical Success Factors Weight Score Weighted
Score
bWeighted
Score
Score Weighted
Score
1. Taste & Flavors 0.10 4 0.4 4 0.4 4 0.4
2. Health & Nutrition 0.30 3 0.9 4 1.2 4 1.2
3. Price 0.5 3 1.5 3 1.5 4 2
4. Advertising 0.5 4 2 4 2 2 1
5. Promotion 0.5 4 2 4 2 2 1
6. Customer Loyalty 0.5 4 2 4 2 3 1.5
7. Product Quality 0.15 4 0.6 4 0.6 3 0.45
8. Global Expansion 0.3 3 0.9 4 1.2 2 0.6
9. Packaging 0.10 3 0.3 4 0.4 3 0.3
10. Sustainability 0.17 4 0.68 4 0.68 4 0.68
Total 1.00 11.28 11.98 9.13
Kangkong Chips is a popular and affordable product made in the Philippines. Kangkong, sometimes referred to as water
spinach, is high in iron, fiber, and the vitamins A, C, and E. Offering a variety of snack options can be appealing to
consumers who are looking for alternatives to traditional potato chips or other packaged snacks. Kangkong chips could
cater to those seeking unique and healthier snacking options. The distinct flavor of kangkong can be very attractive. KCO
Kangkong Chips Potato Chips
(LAYS)
Kamote Chips
(Villa Socorro Farm)
Taste & Flavors
Health & Nutrition
Price
Advertising
Promotion
Customer Loyalty
Product Quality
Global Expansion
Packaging
Sustainability
0
0.5
1
1.5
2
2.5
0.4
0.9
1.5
2 2 2
0.6
0.9
0.3
0.68
Kangkong Chips
Kangkong Chips Potato Chips(Lays) Kamote Chips
0
2
4
6
8
10
12
14
11.28 11.98
9.13
