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Define communication objectives, Exams of Marketing Research

FPT University (FPTU)Marketing Research

Decide upon a core message that can be translated into a specific campaign format and message style

Typology: Exams

2021/2022

Uploaded on 06/28/2023

pololo-momo
pololo-momo 🇻🇳

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McDonald’s
Nguyen Thuy
Dung
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McDonald’s

Nguyen Thuy

Dung

TABLE OF CONTENTS INTRODUCTION_______________________________________________________ History__________________________________________________________________________ Products, services offered_______________________________________________________ Mission__________________________________________________________________________ Core values_____________________________________________________________________ MICROENVIRONMENT_________________________________________________ The company____________________________________________________________________ Suppliers________________________________________________________________________ Marketing intermediaries________________________________________________________ Competitors_____________________________________________________________________ Competitive advantages_________________________________________________________ Customers______________________________________________________________________ MACROENVIRONMENT________________________________________________ Demographic____________________________________________________________________ Economics______________________________________________________________________ Natural__________________________________________________________________________ Technologica____________________________________________________________________ Political_________________________________________________________________________ Cultural factors__________________________________________________________________ CONCLUSION _________________________________________________________