Difference Between Marketing and Advertising
Subject: Marketing Paper 2
Marketing and Advertising, although they sound similar but, they are not. Advertising is
simply an area of the larger game called Marketing. Marketing encompasses complete
conceptualization of a brand right from research to designing to advertising to sale.
Advertising, on the other hand could also be a component of the marketing process which is
nothing but conveying the message through kind of mediums to sell the merchandise.
Advertising is one of the foremost important component of a marketing strategy and also the
foremost expensive. Advertising constitutes sending the message across the overall public
about your company, product or services. It also constitutes behind the scenes work a bit like
the method involving formation of various strategies and arising with a right one to specialise
in the viewers. The strategy consists of designing things like placing ads, deciding what
media to use, what time, frequency etc. The advertisements are generally placed via mediums
like television, mail , newspapers, internet, emails, radio, magazines, mobile messaging,
flyers, billboards etc. the foremost popular one is actually television although advertising on
internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing is to believe marketing as a cake and
if you cut the cake, advertising together of the pieces of that cake. the other pieces of cake are
market research of the merchandise, product designing, media planning, PR, product pricing,
customer satisfaction, customer support, sales and much of more. of those components or
pieces of cake should work independently but collectively in achieving the larger goal i.e.,
sell product and build company’s reputation within the market. Marketing could also be a
