Download Understanding Communication: Media, Information, and Models and more Exams Information Literacy in PDF only on Docsity! Republic of the Philippines Department of Education Regional Office IX, Zamboanga Peninsula 12 Zest for Progress Zeal of Partnership English Quarter 2 – Module 1: Influence of Media Name of Learner: ___________________________ Grade & Section: ___________________________ Name of School: ___________________________ 1 What is communication? What I Need to Know This module provides you the introduction to the complex yet important world of media and information. The knowledge that you will obtain from this module will enable you to understand how media and information affect and eventually influence the modes of communication. Communication connects people and establishes relationship among individuals. The module will enable you to do the following competencies: First, describe how communication is influenced by media and information. Second, discuss the responsible use of media and information. While and after going through this module, you are expected to: 1. define communication; 2. identify the basic types and elements of communication; 3. describe the influences of media and information to communication; 4. show appreciation on the use of communication models; .and 5. discuss the responsible use of media and information. What’s In Activity 1. Communication Web Directions. Define communication using the web chart. Keep your answers short. Why do we communicate? 4 D. Transmission Model -Westley and Maclearn Model of Communication (1954) Event or Information (X1, X2, X3 and X4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B) E. Reception Model - Berlo’s SMCR Model of Communication (1960) The Osgood-Schramm model is built on the theory that communication is a two- way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message. The Osgood-Schramm model is built on the theory that communication is a two- way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message. Westely and Maclean realized that communication does not begin when one person starts to talk, but rather when a person responds selectively to his/her physical surroundings. This model considers a strong relation between responds from surroundings and the process of communication. Communication begins only when a person receives message from surroundings. Each receiver responds to the message they received based on their object of orientation. 5 What’s More Activity 3. Making Sense Directions: Discuss the concepts listed below. Read this rubric first… Criteria 3 pts. 2 pts. 1 pt. Understanding of the topic The answers show a deep understanding of the topic. The answers show little understanding of the topic. The answers show no understanding of the topic at all. Clarity The answers are clear, detailed, well-organized and easy to follow. The answers are clear and easy to follow. The answers are little hard to follow. 1. Why is communication a process? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ 2. How can we achieve an effective communication with other people? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ Components of Berlo’s Model of Communication Sender is the source of the message or the person who originates the message. The person or source sends the message to the receiver. The following are the factor related to sender and is also the same in the case of receiver. A message is the substance that is being sent by the sender to the receiver. It might be in the form of voice, audio, text, video or other media. The key factors affecting the message are content, elements, treatment, structure, and code. Channel is the medium used to send the message. In mass communication and other forms of communication, technical machines might be used as a channel like telephone, internet, etc. But in general communication, the five senses of a human being is the channel for the communication flow and it affects the effectiveness of the channel. Receiver is the person who gets the message sent in the process. This model believes that the thinking pattern and all other factors mentioned above must be in sync to that of the sender for the communication to be effective. The message might not have the same effect as intended if the receiver and sender are not similar. The receiver must also have a very good listening skill. Other factors are similar to that of the sender. 6 Activity 4. Name it Right Directions. Identify the type of communication for each of the examples below. Choose the answers from the box. 1. memorandum - 2. soldiers waving a white flag - 3. wink of a guy - 4. fist of a friend pointed at you - 5. color wheel - 6. handshake - 7. ABS-CBN logo - 8. checkpoint signage - 9. Facebook status - 10. Vlogging - How is Communication affected by Media and Information? signs oral symbols written colors gestures body language facial expressions MEDIA MESSAGES CONVEY IMPORTANT INFLUENCES 1. Mass media and other forms of communication technology have an enormous influence in helping to shape public opinion and underlying sentiment. 2. The media is also an important accountability mechanism: it raises important issues, corruption for example, that might otherwise never be publicly debated or addressed. 3. Media can also, in some cases, become an instrument for the dissemination of false and inflammatory messages and values that do not promote respect or well-tempered dialogue and discussion. 4. Media portrayals can sometimes serve to exacerbate the narrative of oppositional forces and irreconcilable, value-based differences. NEW MEDIA SERVE TO SHAPE OUTLOOKS MORE DIRECTLY The web brings people together – friends, family, young people, or complete strangers that share interests or objectives – and this can foster a sense of belonging and identity. Communication MEDIA Communication Tools • Internet • Radio • Television Magazines • Newspapers INFORMATION • data, knowledge derived from study, experience, or instruction, signals or symbols • knowledge of specific events or situations 9 Assessment A. Discussion Directions. Discuss the following issues briefly. Read the rubric first… Criteria 3 pts. 2 pts. 1 pt. Understanding of the topic The answers show a deep understanding of the topic. The answers show little understanding of the topic. The answers show no understanding of the topic at all. Clarity The answers are clear, detailed, well-organized and easy to follow. The answers are clear and easy to follow. The answers are little hard to follow. 1. Why do you think we need to be responsible in sharing what we post or share on Facebook or even in the Internet? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________ 2. How do traditional media (TV, radio, and print) provide you with the information you need? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________ B. True or False Directions. Write True if the statement about media is correct and False if the statement about it is incorrect. Write your answer on the space provided before each item. _________1. Society provides media the kind of content it produces. _________2. Media serves as a way to represent the oppressed and neglected people in the society. _________3. Media is not responsible for sharing true and accurate information. _________4. Media is a safe platform for crimes and abuses. _________5. Media is used to bridge communication gap. References: Arniel Ping. (2016, June 28). Media and Information Literacy (MIL) - 1. Introduction to Media and I…. Slideshare.Net. https://www.slideshare.net/arnielping/media-and-information- literacy-communication?from_action=save Children, tv, child, television, home, people, boy, family, young, watching, lifestyle | Pikist. (n.d.). www.Pikist.Com. Retrieved September 2, 2020, from https://www.pikist.com/free-photo-xeskt Gohkenytp312. (2017, December 16). English: Signals ahead sign in Liberia. Wikimedia Commons. https://commons.wikimedia.org/wiki/File:Liberian_Road_Signs_- _Warning_Sign_-_Traffic_signals_ahead.svg 10 Google Search. (n.d.). Www.Google.Com. Retrieved September 2, 2020, from https://www.google.com/search? http://www.merieam-webster.com http://dictionary.cambridge.org Rajat Sharma. (2016, October 4). Media responsibility. Slideshare.Net. https://www.slideshare.net/RajatSharma390/media-responsibility?from_action=save Royalty-Free photo: Crowd watching a concert with spotlight | PickPik. (n.d.). Www.Pickpik.Com. Retrieved September 2, 2020, from https://www.pickpik.com/concert-performance-audience-lightshow-music-party-391 Shannon and Weaver Model of Communication. (2014, July 10). Communication Theory. https://www.communicationtheory.org/shannon-and-weaver-model-of- communication/ The Role of the Media and Communication. (2013). Openbookpublishers.Com; Peace and Democratic Society. https://www.openbookpublishers.com/htmlreader/PDS/chap06.html What is the Lasswell Communication Model? A linear model. (2018, June 6). Toolshero. https://www.toolshero.com/communication-skills/lasswell-communication- Development Team Writer: Rodolf John T. Rodriguez Division of Zamboanga Sibugay Ipil, Zamboanga Sibugay Editor/QA: Reviewer: Evelyn F. Importante OIC-CID Chief EPS Illustrator: Layout Artist: Management Team: Jerry C. Bokingkito OIC-Assistant SDS Raymond M. Salvador OIC-Assistant SDS Dr. Jeanelyn A. Aleman, CESE OIC-Schools Division Superintendent 11 My Final Farewell Farewell, dear Fatherland, clime of the sun caress'd Pearl of the Orient seas, our Eden lost!, Gladly now I go to give thee this faded life's best, And were it brighter, fresher, or more blest Still would I give it thee, nor count the cost. On the field of battle, 'mid the frenzy of fight, Others have given their lives, without doubt or heed; The place matters not-cypress or laurel or lily white, Scaffold or open plain, combat or martyrdom's plight, T is ever the same, to serve our home and country's need. I die just when I see the dawn break, Through the gloom of night, to herald the day; And if color is lacking my blood thou shalt take, Pour'd out at need for thy dear sake To dye with its crimson the waking ray. My dreams, when life first opened to me, My dreams, when the hopes of youth beat high, Were to see thy lov'd face, O gem of the Orient sea From gloom and grief, from care and sorrow free; No blush on thy brow, no tear in thine eye. Dream of my life, my living and burning desire, All hail ! cries the soul that is now to take flight; All hail ! And sweet it is for thee to expire ; To die for thy sake, that thou mayst aspire; And sleep in thy bosom eternity's long night. If over my grave some day thou seest grow, In the grassy sod, a humble flower, Draw it to thy lips and kiss my soul so, While I may feel on my brow in the cold tomb below The touch of thy tenderness, thy breath's warm power. Let the moon beam over me soft and serene, Let the dawn shed over me its radiant flashes, Let the wind with sad lament over me keen ; And if on my cross a bird should be seen, Let it trill there its hymn of peace to my ashes. Let the sun draw the vapors up to the sky, And heavenward in purity bear my tardy protest Let some kind soul o 'er my untimely fate sigh, And in the still evening a prayer be lifted on high From thee, 0 my country, that in God I may rest. Pray for all those that hapless have died, For all who have suffered the unmeasur'd pain; For our mothers that bitterly their woes have cried, For widows and orphans, for captives by torture tried And then for thyself that redemption thou mayst gain. And when the dark night wraps the graveyard around With only the dead in their vigil to see Break not my repose or the mystery profound And perchance thou mayst hear a sad hymn resound 'T is I, O my country, raising a song unto thee. And even my grave is remembered no more Unmark'd by never a cross nor a stone Let the plow sweep through it, the spade turn it o'er That my ashes may carpet earthly floor, Before into nothingness at last they are blown. Then will oblivion bring to me no care As over thy vales and plains I sweep; Throbbing and cleansed in thy space and air With color and light, with song and lament I fare, Ever repeating the faith that I keep. My Fatherland ador'd, that sadness to my sorrow lends Beloved Filipinas, hear now my last good-by! I give thee all: parents and kindred and friends For I go where no slave before the oppressor bends, Where faith can never kill, and God reigns e'er on high! Farewell to you all, from my soul torn away, Friends of my childhood in the home dispossessed ! Give thanks that I rest from the wearisome day ! Farewell to thee, too, sweet friend that lightened my way; Beloved creatures all, farewell! In death there is rest! (This is the 1911 translation by Charles Derbyshire of the Spanish original of José Rizal's poem, Mi Ultimo Adiós)