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ENT101 Exam Study Questions and Answers
|Latest Update
framework - ANS What who where why how What - ANS what is it what is the challenge what is the issue who - ANS who does this consider an issue where - ANS where is this issue why - ANS why is it an issue how did it become an issue why has it not been solved how - ANS how do we understand this issue how did this issue become a problem how does it affect everyone how bad it is theory of change - ANS Explanation and justification for why you are about to embark on this social venture you are planning
why it will work why people should join you and invest resources in your solution it bridges the gap between the challenge you have characterized and the measurable change you are aiming to achieve five P's - ANS product place price positioning promotion five C's - ANS customer co-creation cost Competitors collaborators market analysis - ANS who are the customers demographics behaviors patterns lifestyle characteristics Competitive analysis - ANS identifies the competition and how unique your solution is relative to theirs social value proposition unique selling point Focus on the product/services
social venture - ANS broadly to refer to any social initiative, which can include an organization, project, or initiative working toward positive social and environmental change, it is often used interchangeably with the above terms and has less defined attributes attached to it exploring co-creating and the solution with the community and designing the solution - ANS look and think about what the needs and preference of the community what opportunities are there to build a solution with available resources? what do we need to look out for? what are the resources available based on the physical and social setting? who are the stakeholders that must be brought together to any solution that id developed to actually work? get to know the community - ANS what makes a community common interest common goals cultural history lifestyle religion etc ideate - ANS harness the collective perspectives and strengths of your team step beyond obvious solutions and drive innovation uncover unexpected areas of exploration create volume and variety in your innovation options best way to approach a case - ANS pay attention to the introduction and discussion questions skim first and then reread analyze data
draw diagrams to help describe key relationship as you think about the case, rehearse arguments about what the manager should do do not ignore your life experience listen to your teammates the customer is an individual not a data point - ANS "what is the customer trying to do" Individuals with hopes and challenges natural settings, rather than focus group observations and interviews exploring, rather than proving meeting emotional needs, rather than functional needs set of hypothesis for further testing social - ANS the process by which effective, innovative and sustainable solutions are pioneered to meet social and environmental challenges
