Executive Summary for Marketing, Study Guides, Projects, Research of Mathematics

This file concludes the summary of the executives talk in here to give summary about the financial status of the company

Typology: Study Guides, Projects, Research

2018/2019

Uploaded on 08/17/2019

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Executive Summary
Background of the Company
Mission, Vision, Philosophy
Demographic
Target Market
Submitted by
Bacusa, Robert
Dogelio, Bren Bryan
Hechanova, Miguel
Mahilum, Rico
Talita, Bren Carl
Submitted to
Ms. Kathlyn Pelle Tiu
Marketing Instructor
August 17, 2017
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Executive Summary

Background of the Company

Mission, Vision, Philosophy

Demographic

Target Market

Submitted by

Bacusa, Robert Dogelio, Bren Bryan Hechanova, Miguel Mahilum, Rico Talita, Bren Carl

Submitted to

Ms. Kathlyn Pelle Tiu Marketing Instructor

August 17, 2017

Background of the Company

Quan is a business entity that excels and quite known in the field of food industry in Bacolod City and in the whole Negros Island, Philippines. It is an entity that serves different food delicacies from different cities around Negros Island. It is one of the restaurants in Bacolod that is already an institution.

“People love Quan and their delicious food that they have been making for over a quarter of a century. Yep, if you were a LaSallian from Bacolod, you most likely have eaten at Quan. The school is flanked by its two branches. Back in the ’90s, Quan had already established itself as the favorite hangout of students and parents alike. It started only as a display stand for puto and cuchinta in an office area. As more and more people knew about their food, the orders grew until two years later, the office space where they originally showcased their puto was offered to them. They seized the opportunity and the rest became history, as they say. But the term Quan is not as exotic as it sounds. It’s not of Chinese etymology nor does it have an aboriginal connotation. The store’s name was actually derived from a very common local word, “kwan,” which signifies a whole lot of things to different people. While the family panicked for a name for their soon-to-open first store, nobody could think of a suitable word. Instead, everybody they asked unintelligibly muttered, “kwan…kwan…” In exasperation, the store was called Quan, after the utterance that is most commonly used in the Ilonggo dialect. Quan’s biggest competitors are the street vendors, which peddle their foodstuff in native baskets all over the city. However, people still come to the store because not only are their prices are sometimes lower than the ones sold in the street, but also because of quality control and sanitary operations, not to mention their air-conditioned stores.”

Products:

Vision, Mission and Philosophy

Vision: “Quan aims to produce and offer the best quality of Filipino delicacies in a competitive price not just around Bacolod City nor in the whole Philippines but also to other nations to showcase and highlight the Filipino Food Culture. To create an imprint of how delicious Filipino food is to those enters the business entity. To help the customers relax by serving great food with hospitable staffs, ambient surroundings and convenient locations. And lastly, to keep our concept fresh, exciting and on the cutting edge of Cakes, Pastries and Delicacies”

Mission: “We provide modernized and improved Filipino Pastry and delicacy at the same time preserving the Filipino culture within every bit of the products.

We value our customers the way we value ourselves as individual beings, prioritizing every customer in all aspects and we would do our best to make our customers smile before leaving the business entity”

Demographic

Quan Pastry located at La Salle Avenue, Brgy. Villamonte, Bacolod City.

Store Locations and Contact Info Quan has several branches in Bacolod and Talisay. In fact, they’re pretty ubiquitous when you are in the area.

  • MC Metroplex, Northdrive – Tel. (034)4339987 or 7090677
  • La Salle Avenue – Tel. (034)4346379 or 7085055
  • (^) Lopues San Sebastian – Tel. (034)
  • Lopues Araneta – Tel. (034)
  • Gaisano Araneta – Tel. (034) 7078440
  • Lopues East – Tel. (034) 7089095
  • Robinsons Supermarket – Tel. (034)

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