Facebook Algorithm Recent Changes (From the older till the
most recent)
I. Organic Audience Optimization
I.a. Introducing Audience Optimization tool which allow publishers
to set preferences in order to target specific audience based on a few
criteria. Those criteria include interest, demographics and geographic
location.
I.b. This allow publishers or marketers are able to reach their
intended audience in an organic way. In the meantime, they also able
to see their posts performance.
II. High Ranking Posts and Engagement Probability
I.c. Having impact on pages as some pages might experience
decrease in referral traffic.
I.d. Gauge the likelihood that users will rate a post or interact with
it by commenting, liking or even sharing. The post will be at the top of
user’s news feeds.
III. Facebook Prioritizes Live Videos in News Feeds
I.e. User viewed live videos 3x longer than previous recorded and
uploaded videos.
I.f. Helps keep up with Twitter’s real-time posts.
IV. News Feed to Highlight Links You’re Actually Interested in
I.g. Facebook measures the potential in a post based on user
interest in the creator, posts performance among other users, past
content performance of the creator, type of post the user prefer and
how recent the post is.
I.h. The time of user spent on a post is measured regardless whether
they commenting, liking or sharing it.
