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Ollscoil na hÉireann, Gaillimh GX_____
National University of Ireland, Galway
Autumn Examinations, 2009/
Exam Code(s) 1BF Exam(s) 1 st^ Year BSc in Business Information Systems Module Code(s) MS Module(s) Management Information Systems Paper No. 1 Repeat Paper Yes Special Paper External Examiner(s) Dr. D. Ivanov Internal Examiner(s) Dr. T. Acton Mr. M. Scott Mr. G. Lohan Instructions: This exam paper contains four sections. You must answer one question from each section. Each question is worth 25 marks. Use a separate answer booklet for each section. Duration 3 Hrs No. of Pages 5 Department(s) Accountancy and Finance Course Co-ordinator Mr. Martin Hughes
Section A
(Answer one Question from this section)
Question 1
(i) Outline your understanding of the major roles information systems (IS) contribute to modern organisations. Use examples to illustrate your answer. [10 marks] (ii) Information Systems (IS) have now become a ubiquitous element of every organisation. Describe three trends in the global business environment that have made IS essential to commercial companies. [15 marks]
Question 2
(i) Describe Porter's Five Forces model using a case study example to illustrate the various components. [ 10 marks] (ii) The Five Forces model has been criticised as “old and irrelevant to the new economy”. Discuss this criticism with particular emphasis on the relevance or otherwise and the strengths and weaknesses of Porter’s Five Forces model to contemporary strategic business planning. Support your answer with real world cases. [15 marks] Please turn the page
Section C
(Answer one Question from this section)
Question 5
(i) Explain Supply Chain Management (SCM) and its role in organisations. [ marks] (ii) Describe how RFID tags can improve the efficiency of SCM. [5 Marks] (iii) Describe the role Information Technology (IT) has to play in operations management. [10 marks]
Question 6
(i) What is CRM and why is it important to modern organisations? [5 Marks] (ii) Describe which CRM technologies are used by sales and marketing departments. Use examples to highlight how these technologies can be used to gain business value. [10 marks] (iii) Compare strategic, tactical and operational Business Intelligence. Use examples to illustrate your answers. [10 marks] Please turn the page
Section D
(Answer one Question from this section)
Question 7
(i) Identify the different ways in which companies collaborate using technology. [5 Marks] (ii) Describe the three primary components found in core enterprise resource planning. [10 Marks] (iii) Describe the four primary components found in extended enterprise resource planning systems. [10 marks]
Question 8
(i) Explain the three different types of outsourcing. [5 Marks] (ii) Comment on the three primary areas a project manager must focus on managing to ensure success (i.e. scope, time & cost). [10 Marks] (iii) Briefly describe the main steps in the systems development lifecycle model (SDLC). [10 Marks]
