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A lecture from Social Problems course. Key words from these lecture slides are: Frames and Claims Making, Social Problems, Calmismakers Frame Issues, Framing Techniques, Domain Expansion, Constructing Worthy Victims, Horrifying Examples, Article on Looksism, Piggybacking, Frame Issues
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Research suggests that a small number of frames (or maybe just one) on any particular issue become dominant in public discourse while others are ignored
Frame describes how the public, media, activists, politicians, and anyone else portray social problems.
They provide a way to make sense of what we experience
Piggybacking
Domain expansion
Constructing worthy victims
Horrifying examples
Read the article on looksism
Is this successful? Why or why not?
How would you suggest improving it?