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Question 1. What primary benefit does Google Ads provide advertisers that traditional media cannot? A) Unlimited reach across all devices B) Ability to measure performance and ROI in real time C) Free advertising space on partner sites D) Guaranteed top‑of‑page placement for any keyword Answer: B Explanation: Google Ads offers detailed reporting and conversion tracking, allowing advertisers to measure performance and calculate ROI instantly, unlike most traditional media. Question 2. In the Google Ads auction, which two components combine to form an ad’s Ad Rank? A) Quality Score and Bid Amount B) Click‑through Rate and Landing Page Speed C) Ad Extensions and Budget D) Keyword Relevance and Impression Share Answer: A Explanation: Ad Rank is calculated by multiplying the Quality Score by the maximum bid (or bid amount) for the ad placement. Question 3. Which element is NOT part of the Quality Score calculation? A) Expected Click‑Through Rate (CTR)
B) Ad Relevance to the keyword C) Landing Page Experience D) Daily Budget Amount Answer: D Explanation: Quality Score is based on expected CTR, ad relevance, and landing page experience; budget does not affect Quality Score. Question 4. Which hierarchy level directly contains keywords in Google Ads? A) Account B) Campaign C) Ad Group D) Ad Answer: C Explanation: Keywords are organized within ad groups, which belong to campaigns, which belong to the account. Question 5. Which campaign type is best suited for promoting a new mobile app installation? A) Search Campaign B. Display Campaign C. App Campaign D. Shopping Campaign
Question 8. If an advertiser wants to target users in French‑speaking Canada only, which settings must be configured? A) Language = French; Location = Canada B) Language = English; Location = Canada, French‑speaking regions only C) Location = Canada; Advanced location options = “People in or regularly in my targeted locations” D) Language = French; Location = Canada; Advanced location options = “People in your targeted locations” Answer: D Explanation: Selecting French as the language and Canada as the location, then using “People in your targeted locations” ensures ads show to French‑speaking users in Canada. Question 9. Which demographic targeting option allows advertisers to reach parents of children under 12? A) Age B) Gender C) Parental Status D) Household Income Answer: C Explanation: Parental status targeting lets you specify “Parents” to reach users who have children, with an optional age range.
Question 10. What is the main difference between an Affinity audience and an In‑Market audience? A) Affinity audiences are based on long‑term interests; In‑Market audiences indicate active purchase intent B) Affinity audiences are only available on the Display Network; In‑Market audiences are only on Search C) Affinity audiences require first‑party data; In‑Market audiences use Google’s proprietary data D) Affinity audiences are created by advertisers; In‑Market audiences are generated automatically by Google Answer: A Explanation: Affinity audiences reflect broad, enduring interests, while In‑Market audiences signal users are actively researching or planning to buy a product. Question 11. Which targeting method would you use to show ads to users who have previously visited your website? A) Custom Intent B) Remarketing (Standard) C) Similar Audiences D) Demographic Targeting Answer: B Explanation: Remarketing (standard) targets users who have already interacted with your site or app.
B) Cost‑per‑click (CPC) C) Competition index D) Click‑through rate (CTR) Answer: B Explanation: Higher CPC often reflects higher commercial intent, as advertisers are willing to pay more for conversions. Question 15. Which match type provides the most control over the exact search queries that trigger an ad? A) Broad match B) Phrase match C) Exact match D) Broad match modifier (now part of broad) Answer: C Explanation: Exact match only triggers ads when the user’s query is identical (or close variant) to the keyword. Question 16. Adding a negative keyword to a campaign primarily helps to: A) Increase the Quality Score of all keywords B) Reduce wasted spend on irrelevant searches C. Boost the ad’s position on the SERP D. Expand the reach of the campaign
Answer: B Explanation: Negative keywords prevent ads from showing on searches that are not relevant, saving budget. Question 17. Which of the following best describes a Responsive Search Ad (RSA)? A) An ad format that only allows two headlines and one description B) An ad that automatically adjusts size, appearance, and format to fit available ad spaces C) An ad that lets advertisers input multiple headlines and descriptions, and Google tests combinations D. An ad that displays video content within the search results Answer: C Explanation: RSA allows up to 15 headlines and 4 descriptions; Google’s machine learning tests combinations to find the best performing ad. Question 18. In RSA creation, what does “pinning” a headline accomplish? A) Forces the headline to appear in a specific position in every ad rotation B) Guarantees the headline will have a higher Quality Score C) Locks the headline’s length to 30 characters D. Prevents the headline from being edited after approval Answer: A
Question 21. Which display ad format automatically adjusts its size, appearance, and format to fit any available ad space? A) Uploaded Image Ad B) Responsive Display Ad (RDA) C) Expanded Text Ad D) Dynamic Search Ad Answer: B Explanation: RDAs adapt to various placements, sizes, and formats across the Display Network. Question 22. In video advertising, which format is best suited for delivering a short, brand‑awareness message of six seconds? A) TrueView In‑Stream B) Bumper Ad C) Outstream D) TrueView Discovery Answer: B Explanation: Bumper ads are non‑skippable, six‑second video ads designed for quick brand messaging. Question 23. Which component is required for a Shopping campaign to serve product ads? A) A Google Ads keyword list
B) A Merchant Center product feed C) An App Store URL D) A Google My Business listing Answer: B Explanation: Shopping campaigns pull product data from a Merchant Center feed to generate product ads. Question 24. What is the primary purpose of a Local Inventory Ad? A) To promote online-only products B) To showcase products available in nearby physical stores C) To drive app installs for local businesses D) To display video content on the Search Network Answer: B Explanation: Local Inventory Ads display information about in‑store product availability to nearby shoppers. Question 25. Performance Max campaigns rely heavily on which technology to optimize ad delivery? A) Manual bidding rules B) Machine learning and automated bidding C) Keyword‑level ad scheduling D) Static ad creative only
Question 28. Which metric is most directly used to evaluate the efficiency of a paid search campaign’s cost relative to conversions? A) Click‑through Rate (CTR) B) Cost‑per‑Acquisition (CPA) C) Impression Share D) Average Position Answer: B Explanation: CPA measures the average cost incurred for each conversion, reflecting cost efficiency. Question 29. When setting up conversion tracking for phone calls, which of the following is required? A) A third‑party call‑tracking provider B) A Google forwarding number attached to the ad or website C) A separate Google Ads account for calls only D) Manual entry of call duration after each call Answer: B Explanation: Google offers a forwarding number that records call details when users click the call extension or call from a website. Question 30. In the data‑driven attribution model, credit for a conversion is assigned based on:
A) The last click only B) Equal credit to all touchpoints C) The observed contribution of each touchpoint across many conversion paths D) The first click only Answer: C Explanation: Data‑driven attribution uses machine learning to evaluate the actual impact of each interaction on conversion outcomes. Question 31. Which KPI would an e‑commerce advertiser most likely prioritize when measuring campaign success? A) Impressions B) Click‑through Rate (CTR) C) Conversion Value (Revenue) D) Average CPC Answer: C Explanation: Revenue (conversion value) directly reflects the monetary return from e‑commerce sales. Question 32. Linking Google Ads with Google Analytics enables advertisers to: A) Automatically increase bids based on Analytics audiences B) Import Analytics goals as conversions in Google Ads
Explanation: Device bid adjustments let you raise or lower bids for mobile, desktop, or tablet traffic. Question 35. An advertiser notices a high impression share but low conversion rate. Which immediate optimization should they consider? A) Increase daily budget B) Add more negative keywords C) Test new ad copy and landing pages D) Switch to manual CPC bidding Answer: C Explanation: Low conversions despite high visibility suggest relevance or landing page issues; testing ad copy and landing pages can improve conversion rate. Question 36. Which ad policy violation would most likely cause an ad to be disapproved for “Unacceptable content”? A) Use of excessive punctuation in the headline B) Promotion of counterfeit goods C) Missing a call‑to‑action phrase D) Including the brand name in the display URL Answer: B Explanation: Counterfeit goods are prohibited content under Google’s policy, leading to disapproval.
Question 37. According to Google’s editorial guidelines, which of the following is NOT allowed in ad text? A) All capital letters in the headline B) A single exclamation point C) Correct spelling and grammar D) Use of trademarked terms without permission Answer: A Explanation: Google disallows excessive capitalization; all‑caps headlines are considered poor formatting. Question 38. When using a trademarked term in ad copy, what must an advertiser do to avoid policy violation? A) Remove the term entirely B) Obtain written permission from the trademark owner or meet Google’s trademark policy criteria C) Use the term only in the display URL D) Add “™” after the term Answer: B Explanation: Google allows trademark use if the advertiser has permission or meets specific policy conditions; otherwise, it may be disallowed. Question 39. A disapproved ad lists a phone number that leads to a non‑functional landing page. Which policy is being violated?
C) The historical CTR of the advertiser’s account overall D) The CTR of competitor ads in the same auction Answer: B Explanation: Expected CTR estimates how often users will click the ad based on historical data for that keyword and ad. Question 42. Which bidding strategy automatically adjusts bids to try to achieve a specific cost per acquisition? A) Maximize Clicks B) Target CPA C) Target ROAS D) Manual CPC Answer: B Explanation: Target CPA sets bids to reach the advertiser’s desired cost per conversion. Question 43. If an advertiser wants to prioritize brand awareness rather than immediate clicks, which bidding strategy is most appropriate? A) Maximize Clicks B) Target Impression Share C) Target CPA D) Target ROAS
Answer: B Explanation: Target Impression Share focuses on ad visibility, helping increase brand exposure. Question 44. Which metric indicates the percentage of eligible auctions where your ad appeared? A) Click‑through Rate (CTR) B) Impression Share C) Conversion Rate D) Average Position Answer: B Explanation: Impression Share measures how often your ad was shown out of the total eligible impressions. Question 45. In a Search campaign, what does “Dynamic Search Ads” (DSA) use to automatically generate ad headlines? A) Keyword list uploaded by the advertiser B) Content from the advertiser’s website C) Google Trends data D) Competitor ad copy Answer: B Explanation: DSAs crawl the website to match user queries with relevant pages and generate headlines automatically.
